Resolutions To Help You Grow Your Business In 2022
‘New year, new me’ – we’ve heard it all before.
People enjoy making new year’s resolutions, because it makes them strive to be better.
And there’s no reason why you and your business can’t smash it in the next 12 months!
Here are some resolutions to energise and improve your business in 2022.
Boost your digital presence
Unless you’ve been living under a rock for the past 20 years, you’ll know just how important it is for a business to have a strong digital presence.
The businesses that have thrived the most during the uncertainty of the past couple of years are the ones that have created the most engagement with customers and potential customers.
Consumers and businesses demand to be able to quickly find what they want online without any obstacles. 85% of consumers and business professionals conduct research before they make a purchase online – and, increasingly, offline. In short, if your business doesn’t have a strong presence (and a strategy to get and keep it there), it’s missing out on growth opportunities.
A strong digital presence will give your brand the platform it needs to set it apart from competitors. And it’s not just about your website – your digital presence should incorporate every touch point along the customer journey, including social media and online reviews.
For instance, are you maximising Google to its fullest? Harnessing the power of Google My Business, local services, ads and SEO (search engine optimisation) will make all the difference in 2022. To be blunt about it, business owners everywhere need to develop a stronger understanding and skill in Google lead generation.
You Can’t Do It All Alone
Listen, we get it: your business is your baby, and we know it must feel like no-one can take care of it better than you.
But if you want to see your baby grow, you need to start trusting the team around you to take on more responsibility for its care.
Sharing responsibility with other team members gives you the time you need to think big, strategise, and really grow your business.
And think about how you can help your people help you by allowing them to develop new skills and insights. Businesses that want to build or maintain happy teams and improve staff retention need to get creative about finding ways to coach and mentor their people.
Be Open To Constructive Feedback
Healthy businesses give everyone at every level the chance to offer clear and constructive feedback.
Take the time to listen to the feedback, gain an understanding of what needs to be improved within your business and tackle it head on.
After all, your teams are far more likely to be engaged and passionate about your business if they feel valued and listened to.
Interested in finding out more about how employees can easily feed their honest thoughts and feelings back to their organisations entirely anonymously? And why organisations with open, transparent cultures are many times more likely to be successful than those that don’t?
Then visit our client Tribe365 and learn about the groundbreaking employee engagement app we built in partnership with them.
Keep On Top Of Strategy
‘Hope for the best, plan for the worst.’
And it’s true.
Do you have a strategy for the next 12 months – and beyond?
How can your people get fully behind your business if they don’t know what direction it’s taking? What its goals are, and how you’ll get there together?
A strategy enables you to define your business goals, give it a set of values and create real purpose. Strategy draws a roadmap for your business, a destination and a clear understanding of how it’s going to get there.
How Agile Are You?
If Covid has taught businesses anything over the past two years, it’s that they need to be flexible, adaptable and agile.
The dust may perhaps be settling at last but Covid has changed the business landscape forever; and, more than anything else, it’s shown what happens to businesses if they don’t have the agility to pivot in the face of disruption.
Agile businesses are responsive to actual market needs, and make informed decisions based on real trends. Are you developing products and services based on what you think your market might want? Or are you creating them on the basis of what you actually know they need? If it’s the latter, then you’re onto a winner.
Give them a try!
The coming of a new year offers hope and optimism for everyone.
So, if you feel like your business needs a boost, these resolutions might just provide the spark that gives you an energised, productive and ultimately more profitable 2022.
Are you looking to take your business to the next level?
Our expert team will work with you to develop a powerful digital strategy that will grow your business exponentially in 2022 and the years to come.