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History of Microsoft
09 April 2019

A Brief History Of Microsoft

The global technology corporation Microsoft is one of the world’s most valuable listed companies, alongside Apple and Amazon. Let’s take a brief look at their history and how they came to be a household name. “We had dreams about...

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Internet Search Engine
22 March 2019

Google’s Broad Core March 2019 Algorithm Update

On the 13th March, Google announced via Twitter that it had rolled out its March 2019 Core Update. Danny Sullivan, Public Liaison for Google followed on from the Tweet, stating that the process began on the 12th March. Some...

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someone at laptop using a mouse and keyboard at desk
25 February 2019

Chetaru’s Ultimate (Basic) Guide To PPC. Read This Now To Get A Basic Understanding.

WHAT DOES PPC STAND FOR? Pay Per Click WHAT IS PPC? Wordstream have put it best. PPC is a model of internet marketing where advertisers pay a fee every time one of their advertisements are clicked by users. Literally...

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SEO for Ecommerce Sites
01 January 2019

SEO for Ecommerce Sites

SEO is important for any website, but Ecommerce websites need to take particular note of SEO best practices, as being found a few ranks higher in Google’s search results can make a huge difference for sales. Aside from the...

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Tech Trailblazers
25 December 2018

Tech Trailblazers – Microsoft SPOT

Smart TVs, Smart Watches, Smartphones, and Smart Homes: This is the era of interconnected, complex devices that can do just about anything. The idea’s straight out of science fiction of the 20th Century, and we’re still working out the...

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SEO
18 December 2018

Pay-Per-Click Vs. SEO – Which is Better?

So you have yourself a website. Great! But how do you get people to visit your website? You have two basic options: Search Engine Optimisation (or SEO) and Pay-Per-Click (or PPC). What is Search Engine Optimisation? SEO is the...

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Email and Newsletter Marketing
11 December 2018

Email and Newsletter Marketing Made Easy

If you’re looking into how to raise awareness of your brand and engage with customers, you’ll probably have heard of email and newsletter marketing before. But, you might say, email isn’t all that important nowadays: I only use it...

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web app
04 December 2018

Should Your Company Have a Web App?

The meteoric rise of the phone app has changed how we do everything. Remember when we had to carry around a phone, an MP3 player, a camera, or keep a alarm clock in your room? Your phone can do...

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content strategy
27 November 2018

Building a Brilliant Content Strategy

Managing content for your website can be tricky. Do you have enough to write about? Can you find a unique tone of voice that can make your company unique? Can you make content that hits the right notes without...

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