Why SEO is Important
Search engine optimization, or SEO, is the process of improving the ranking of a website on search engines. The higher the ranking, the more likely people find the website. This is important because a high ranking means more traffic to the website, which can lead to more sales and customers.
Do you own an online business? If so, it is high time you pay extra attention to your website’s search engine optimization (SEO). SEO is a crucial digital marketing tool that drives more traffic and conversions, increasing your website’s visibility and helping your business grow and become more profitable. However, note that how you use SEO could either mean your business’s success or complete failure.
To check the success of your business, you require to use SEO in the right way. Yet, it is impossible to use SEO correctly if you lack a basic understanding of what it is and how it works. This is why in this article, we discuss what SEO is, what it entails, and why SEO is important. Having this information will help you understand this vital digital marketing tool, such that you can use it in a way that will grow your business. Read along!
What is SEO?
SEO is an acronym for Search Engine Optimization. It refers to orienting a website to drive more traffic and rank high on the result pages of search engines. The main goal of SEO is to rank your website on the very first page of search results when a user types a search term that involves your target audience. And by ranking your web pages high, SEO increases your website’s visibility, generating more traffic.
SEO services are mainly designed to help you in two different ways:
- Understanding the needs and wants of your target audience – SEO can help you know what most users search for on the internet. With this information, you can create unique content that satisfies their top needs and intent.
- Creating the perfect website that can be easily found and understood by all search engines – Search engines tend to rank higher websites that are not only easy to find but also easy to understand and index.
Why SEO is Important
The online market is becoming increasingly crowded daily, making it more competitive now than ever! Almost every business now has online visibility and is fighting for the top position on search engine results pages (SERPS). And most of these businesses are trying to improve the ranking of their websites by focusing on their SEO marketing strategies.
Therefore, unless you carry out effective SEO marketing and ensure your website is optimized, you risk your website ranking too low, which could lead to lower profits and even the eventual closure of your business. Consider these four ways how SEO helps you remain at the top of the competition and generate more sales than your competition:
1. SEO Improves Your Visibility and Rankings
Good SEO practices help to increase the visibility of your website. This makes it easier for your target audience or prospects to find your site when searching for particular products or services. Also, note that visibility goes hand-in-hand with your website’s ranking; the higher your ranking on search engine organic results, the more visible your site will be and the higher the chances that prospects will click on it.
But just how important are high rankings and better visibility on search engines? Well, online marketing statistics show that approximately 75% of internet users do not scroll past the first page of search engine results. Therefore, unless your website ranks on the first page of SERPs, you risk not getting any clicks, which means very few to zero conversions on your website.
2. SEO Increases Web Traffic
Consider these two interesting facts:
- Websites ranking #1 on Google search engine results register about 32% of clicks.
- When a website moves up by just one spot in search engine results, it increases CTR by 30.8%.
These two research findings indicate the importance of ranking a site; websites that rank high register the highest web traffic. However, your website will not rank high on search engines just out of the blue. On the contrary, you must do effective SEO marketing if your site is in the top spots on SERPs. SEO increases your site’s visibility and ranking, giving you a higher ranking that translates to increased web traffic to your site.
3. SEO Improves Overall User Experience
To make your website rank high in search engines and generate more sales, you need to focus on two types of SEO: On-page SEO and Content SEO. Also known as on-site SEO, on-page SEO helps you optimize your pages to improve your website’s ranking and earn organic traffic. On the other hand, content SEO helps you generate great content that ranks all your web pages high on search engines.
Both on-page SEO and content SEO improve your website’s usability, contributing to a positive customer experience. For example, when you use SEO services that make your website more responsive, people can access your web pages on their laptops, desktops, tablets, and even mobile phones. Also, good SEO practices will increase the load speed of your web pages, reducing your bounce rate and increasing your conversions.
4. SEO Increases Your Page Authority
Page Authority (PA) shows how well a specific webpage will rank on different search engines. It features scores ranging from 0 to 100; the higher your page authority score, the higher your website will rank on SERPs. And as discussed in the points above, a higher website ranking translates to better visibility and increased web traffic.
In addition, a high PA score gives your website more credibility, so your target audience finds it relevant and trustworthy. Therefore, they will be motivated to visit your website and stay there longer as they trust that they will find what they are looking for.
To stay at the top of today’s competitive market, you need to do more than have an online presence; you also need to ensure that your website and content are SEO-optimized. Practicing good SEO practices will ensure that your web pages consistently rank high so that you generate the most web traffic and acquire as many sales conversions as possible!
A no-nonsense digital marketing agency which develops websites, builds apps, creates content, boosts SEO and delivers a full range of digital services at a fraction of the cost of an internal marketing department.