Make sure that contact information is clearly listed on appropriate pages
Make it easy for customers to contact you so that they can contact you if they have any queries or problems. By not clearly displaying your contact information, it could cost you a sale. Although not as important, FAQs, reviews and comments are highly beneficial. They showcase your excellent service and satisfied customers. This further springs your customers into action through a query or potential purchase.
Build loyalty amongst your customers
Try and build loyalty with your customers by encouraging them back to your site.
When searching for a particular product, customers normally look through many different sites. However, if a user repeatedly visits your site, and makes purchases, they are more likely to do this in the future. One way in which this can be encouraged is through sending e-mail newsletters to customers. For out of stock products, it is good to allow customers to leave their e-mail address so they can be informed when the item is back in stock. This improves the level of customer service offered through your site.