Secrets of a profitable E-commerce website

There are a number of ways in which you can enhance an E-commerce site in order to maximise profits, as well as provide a top-notch customer experience. We have outlined these below:

Make sure every page has a call to action

Every page on your E-commerce site should have a call to action.
For example, on your homepage, product categories should encourage customers to eventually click through to a certain product, and eventually make a purchase. The checkout process should be easy for the user, and let the user know via e-mail that their order has been received successfully.

E-commerce Website Chetaru

Make sure that contact information is clearly listed on appropriate pages

Make it easy for customers to contact you so that they can contact you if they have any queries or problems. By not clearly displaying your contact information, it could cost you a sale. Although not as important, FAQs, reviews and comments are highly beneficial. They showcase your excellent service and satisfied customers. This further springs your customers into action through a query or potential purchase.

Build loyalty amongst your customers

Try and build loyalty with your customers by encouraging them back to your site.
When searching for a particular product, customers normally look through many different sites. However, if a user repeatedly visits your site, and makes purchases, they are more likely to do this in the future. One way in which this can be encouraged is through sending e-mail newsletters to customers. For out of stock products, it is good to allow customers to leave their e-mail address so they can be informed when the item is back in stock. This improves the level of customer service offered through your site.

E-commerce Web Design Company

Make the checkout process hassle-free

Make it easy for your customers to complete their purchase by providing an easy to use checkout process.
Make the checkout process easy to use, and clearly state any shipping costs before customers begin checkout. If this process is complicated, chances are that your customer might just end up abandoning their cart and leaving your site. Finally, make sure that encryption or security symbols are clearly displayed on your site. This instils extra trust in your site, making customers more likely to complete their purchase by entering their payment details.

Reduce downtime

Your E-commerce site can only be profitable if it is on-line and functioning correctly.
Make sure that the company hosting your site is reliable and capable of accommodating future site changes and features. Your plan should allow future expansion. Don’t make the mistake of choosing a cheap hosting plan that cannot accommodate future needs. This has the consequence of unreliability, causing potential issues to your site and possibly loosing money in the process from lost clients.

E-commerce Website Design

How do I configure the back-end of my E-commerce site to guarantee success?

Search Engine Optimisation
It is important to use on-page SEO techniques such as keywords. This ensures that your site becomes highly visible on search engines. There are specific SEO techniques such as using meta data and title tags.
As part of your SEO, it is important to correctly configure your sitemap.xml file. This lets search engines know about the pages on your site, and ensures relevant pages are crawled.
However, it is important to bulk edit products to manage certain rules. Instead, set specific rules up to manage large categories, and make the process more efficient.

E-commerce Website Designing

Do you have an E-commerce project in mind?

The E-commerce team at Chetaru have the skills and expertise to build a highly effective E-commerce site for your business that showcases your products in the best possible way. Why not contact the team today and see how we can help get your business online?

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What People Say

Before we began working with Chetaru, we were struggling to gain followers on Linkedin and Twitter. Once Chetaru got involved, followers increased on both accounts, particularly for Twitter which gained 372 followers from previously no followers whatsoever. Impressions and mentions on both accounts have also risen significantly thanks to working with the Social Media team at Chetaru.

APM North East

We have been working alongside the social media team at Chetaru to manage our social media accounts. Specifically, to raise awareness of our charity and what we do, with specific regards to upcoming events. Previously the account hadn’t been updated very often. However once Chetaru took over, impressions increased from 200-300 to 6000-7000 per month and followers increased from 200 to 341


Chetaru found us when we had lost a lot of momentum and keenness to be online. We ranked fairly well for some keywords but our site was pretty awful. Chetaru managed to convert our site to something that is visually appealing, works on mobiles and ultimately does the job. The team worked well to pick up the slight loss in web ranking and now we outrank and outperform a lot of organisations with a lot more resources than we have. Chetaru really have been a powerful addition to what we do.

Ed Grunfeld You Charter Direct

I've worked with Tarun and team over 4 years now on all projects digital content related. It's been a pleasure to have developed a trustworthy professional relationship with such a highly competent crew that delivers at the highest skill level. It's my privilege to recommend Tarun, and Chetaru. If you don't know, now you know!

Jesse Heller

Chetena and her team did a terrific job. She is extremely technically savvy and very detail oriented. She was very prompt in our communication line, and exceeded all my expectations. I look forward to working with Chetena again.

Kushal Tantry

Chetena has been a pleasure to work with. She has a great attitude and is very approachable. I had a fantastic experience working with Chetena - she was always efficient and responded to me promptly. I would definitely work with her again and highly recommend CHETARU.

Emily Scott

Tarun does amazing work! Not only is he incredibly knowledgeable, he is extremely responsive and genuinely cares about client satisfaction. If you have limited technical knowledge, Tarun does a fantastic job of explaining complicated subject matter in a very basic way. I highly recommend his services.

Michael Bellom

Chetena and her company, Chetaru, has a wealth of knowledge and experience when it comes to digital strategy, digital development, SEO, SEM and Google Analytics. Her ability to bring to life creative mock-ups has been a huge asset to my team. As an expert in digital strategy and development, working with Chetena has positioned our products and services in a light that is the envy of our competition.

Jesse Heller

Chetaru understood my clash flow situation and provided me with flexibility in payment. Their social media and copywriting team managed my social accounts and blogs, affording me more time to work on other aspects of my business.

Angelina Bell