Make sure every page has a call to action
Every page on your E-commerce site should have a call to action. The ecommerce website design is important but if you don’t have attention calls, the chances of success will be minimal. For example, on your homepage, product categories should encourage customers to eventually click through to a certain product, and eventually make a purchase.
The checkout process should be easy for the user, and let the user know via e-mail that their order has been received successfully.