SEO Service UK

Following on from the website auditing step, we begin to carry out keyword research for your services and products. All keywords are customised and selected based on your business niche. This allows you to gain a position above your competition in the long-run by creating content centered around these valuable search terms.

Based on our keyword shortlisting, we compare the content of a leading competitor with your website to gain valuable insight into the next move. Keyword research is a crucial step for getting ranked onto Google and other search engines. As your competitors are already ranking on various keywords, we can make effective changes to serve visitor’s intent in a more successful way.

We carry out our competitor research at two-levels. A first competitor at the domain level and second is a competitor at the keyword level. The domain-level competitor helps us in finding keywords that we may have missed to add in our keyword selection. A competitor at the keyword level helps us to build a website and its content for Google to serve the user better than our competitor.

Backlinks are a crucial component of SEO, however, it takes an expert team to understand which are valuable and which are detrimental. At Chetaru, our team of SEO consultants will provide all the necessary guidance on building effective backlinks that boost your ranking. Because Google can penalise a website and even blacklist the domain if backlinks are recognised as poor quality or spam, there is a method to generate high-quality backlinks.

Our SEO consultants can find any spam or irrelevant backlink and will present this data to you, to give you an insight. Once you approve the list for deletion, our SEO professionals will disavow these links using Google webmaster. Our backlink audit also lists all the good backlinks on your website inclusive of further detail such as what type of website is linking to your website. The audit report will have a report on the do-follow backlinks, .org backlinks, and more.

Based on your website audit, keyword, and competitor research report we recommend a website layout that is SEO friendly. The website redesign services involve arranging the content and other elements as per the SEO recommendation in place.

When setting up your SEO strategy we learn as much as possible about your business, website, and competitors. This gives our team at Chetaru all the information needed to later set up documentation to be used further along the process. The SEO strategy consists of both an on-site and off-site

On-site strategy: We create an action plan to suggest changes to the website code and its content to best optimise it for search engines.

Off-site strategy: We research potential influencers or partners, which can be used further for link building and PR. However, we ensure that this aspect works with project timelines and the overall approach.

Creating quality content is one of the most important factors in getting a website to rank well. At Chetaru we perfectly balance SEO techniques inclusive of keywords with quality copy to ensure a website that attracts and converts traffic. While you can tick all the boxes for keywords, this doesn’t necessarily mean that you’ll automatically rank well. In fact, if a user can’t find the service or product they’re looking for based on their search intent, they’ll choose a competitor
instead.

The chances of then getting irrelevant traffic and losing your search engine position is higher if this is the case. That’s why as part of our SEO services we offer regular content updates to fill content gaps as they arise. Our talented copywriters work to develop an exciting range of different types of content that can be distributed across different platforms over a specified period. We create content regularly based on the existing strategy inclusive of:

Public Relations: We distribute articles about your business to a range of valuable resources including newspapers, and industry players. The result of this is a higher awareness of your brand and more backlinks to your website increasing its authority.

Social Media: We spread the word about your brand and its services/products to your target audience and other potential users who may add further value by sharing content. We also write articles on your brand’s behad which are distributed via an influencer outreach, allowing the publishing of content to other websites for quality backlinks.

Link building is an essential component of our SEO service. Quality backlinks however can be difficult to achieve, that’s where our team of SEO specialists come in. Without having do-follow backlinks or backlinks from authoritative websites, your website will be suffering. Don’t risk losing out on referrals, search engine traffic, and lose to competitors. Instead choose Chetaru to develop a custom backlink strategy for your website. We ensure we distribute the backlinks across all of your essential web pages and build trust on other relevant pages.

While we know the ins and outs of SEO we appreciate that not all of our clients do. For this reason we do our best to make the SEO process as clear as it can be. Our specialists take the time to explain every detail of our services to ensure that you have full understanding of the processes we carry out on your website. In addition to this, we also present monthly SEO reports that cover all the details of the services carried out.

The report includes results demonstrating the user’s improved engagement inclusive of time spent on the website. We also cover other results too, so that you have full transparency over how your website is performing based on our work.