The Adwords Auction
Google Adwords works as an auction each time a user performs a keyword search. If you want to win the auction so that your advertisement is placed at the top of the search results on Google, you should invest in Google Ads. Google Ads ensures that your ad for your business will be optimised winning you the highest bid. However, you do need to keep quality score in mind. The following factors play a part in your overall quality score:
- The relevance of your Google Ad when compared to the search query
- The relevance of your ad to the landing page
- The historical click through rate (CTR) of the ad
- The ad’s historical performance overall
While it’s certainly useful to have basic knowledge of how the auction system that powers Google Ads works, the expert team at Chetaru take care of the complex parts. Our years of experience means that we can manage every aspect of your Google Ads campaign and fulfil your customised goals.