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As one of the most popular digital marketing strategies, Pay Per Click (PPC) will increase your website traffic and conversions exponentially. When users search for a service or product provided by businesses such as your own, with PPC your business can appear as the top result. If you want to acquire new customers quickly, our PPC management services are designed for you. The team at Chetaru has PPC knowledge and the skills needed to produce and implement profitable strategies using data-driven insights about your business. The end result is a custom PPC campaign that helps bring about high-quality traffic, increased conversions, and a substantial growth in revenue.
We never use a one size fits all approach, rather we take the time to understand your unique business and needs before developing a custom strategy. This way, we ensure that your goals are met as you expect. Our PPC team uses the latest advertising technologies that help target your specific market more efficiently and drive better results.
With years of experience and a genuine passion for marketing, our PPC management team have the expert skills needed for a successful PPC campaign for your business. Here’s what we offer as part of our PPC management service:
At Chetaru, we’re a team of experienced PPC experts with up-to-date knowledge of Google ads. This means that you will benefit from a team that is confident in all areas of PPC campaign management inclusive of keyword targeting, A/B split testing, retargeting, conversion optimisation, and all other relevant areas. We’ll manage your PPC campaign from start to finish to ensure that your goals are met for long-term success.
When you invest in PPC, you’ll need to know which elements are working and which aren’t. We understand this clearly and for this reason we strive to provide consistent reports of your PPC campaign. You’ll always have a clear idea of how your PPC campaign is performing and the changes we’re making to bring about the results you wish to achieve. Our team will communicate with you often and along every step of the way with all the details.
We create and run PPC campaigns that are customised to your business goals. From the get go, our PPC team will get to know your business and design a campaign that includes all the elements that your target audience are most interested in. This guarantees the best possible results for your campaign and ensures that your marketing goals are met.
It’s essential to be able to analyse market competition in order to make the most out of any PPC campaign. We place emphasis on analysing competitors in order to build effective PPC campaigns that bring the best results.
Our PPC team takes complete responsibility for all of your PPC campaign management requirements and will efficiently carry out all the actions needed to fulfill them. We are dedicated to your success and can make decisions on your behalf to run the campaign to ensure your goals are met. You can count on the team at Chetaru to implement and manage a successful PPC campaign.
While there are many online marketing strategies that can be used to drive success for your business, PPC is amongst one of the most powerful. Here are just some of the ways in which PPC can benefit you:
Many marketing strategies require a length of time to pass spanning months before results are achieved. For those seeking an advertising strategy that delivers quick results, PPC ticks the box. PPC advertising will bring about results in a matter of days and in some cases even hours. It drives your business to the top of search results for the targeted keyword in place as soon as a bid is made. In addition, PPC proves to be highly effective in targeting new audiences and converting more potential customers as a long-term goal.
One benefit of PPC marketing is that it is hyper-targeted allowing you to target a more qualified audience with content that is valuable to them. You have full control over choosing the particular terms or interests to target your ideal audience. Google ads give you the ability to select particular keywords that users will be searching for and it offers many other targeting options such as demographics, custom intent audience, in-market, remarketing, and more. With so many options, you’ll be able to target your intended audience easily and reap the rewarding results.
Tracking results plays an important part of any digital marketing campaign. When you can identify the analytics of your campaign, you’ll have a better understanding of what elements are working and which areas require improvement or changes to be made. With a PPC campaign you can easily track and understand results with the need for any complex actions. This allows you to accurately take action at the right times, for example in the case of A/B testing, you’ll be able to review analytics easily to see which ad is performing best.
When you choose to advertise on TV, billboards, or even a newspaper, a payment for that space is required and it’s often pricey. PPC advertising on the other hand is extremely cost-effective as you’ll only need to pay money when somebody clicks on your ad. The results that PPC campaigns bring will result in increased sales, and you’ll only need to pay Google when a visit takes place online. PPC ads are highly-targeted meaning that users that click on your ad are usually ready to purchase making this form of marketing highly cost-effective and rewarding.
Pay Per Click marketing is one of the best ways you can build brand awareness. With the correct PPC strategy, you’ll be able to convey your brand message to people who may never have heard of your brand before. Google AdWords will reveal your brand at the top of search results, meaning that the users searching for your target keywords will be exposed to your brand and your brand message. If you have a new business, PPC is a powerful strategy for brand exposure and acquiring new customers in the long-term.
One of the biggest benefits of PPC campaigns is that you can boost revenue for your business. The cost of PPC management, increased website traffic, and effective landing pages are all factors that will offer a boosted revenue for your business in a short timeframe. When you appear at the top of search results, you will experience increased traffic to your website, resulting in higher conversions.
For those that have never considered a PPC campaign before as part of your online marketing strategy, you may be wondering exactly how it works. Pay Per Click is a form of advertising in which you set a budget for using Google ads or Facebook as examples, each time your ad is clicked you pay a fee. The underlying concept and what makes this form of marketing so effective, is that you’ll only pay based on the intended interaction you set being met by users including views, clicks, and impressions.
PPC belongs to a large category and is used across various platforms. Most types of PPC campaigns are usually performed over social media advertising or Google ads. Here’s how both differ:
With a PPC campaign designed for Google ads, you pay Google the amount you wish to advertise your website’s ads. This will bring your ad to the top of organic search listings as per your targeted keyword. Whenever a user then clicks on your ad, you will pay the agreed cost per click (CPC) using your budget. When you have used all the funds in your budget, Google no longer runs your ad. You can then choose to add to your funds to continue the campaign if your business marketing goals haven’t been met.
Though Google ads certainly have a wider reach which spans around 98% of the web, choosing paid social ads can bring about rewarding results too. The most popular platform for social media PPC campaigns is Facebook which has more than 1.5 billion monthly active users. One of the big benefits of Facebook campaigns is that because the company owns Instagram too, your ads will work transfer flawlessly to the platform at the same time. For those that are operating in B2B industries, LinkedIn can be a strategic platform to use.
PPC is relatively easy to implement, however, without the help of an expert team the campaign is likely to not succeed. The PPC team at Chetaru ensures that all your goals are met by setting up and managing your PPC campaign effectively. Here’s the process we follow to attract more customers and create more conversions for boosted sales:
We help you to establish a clear sense of your business marketing goals so that we can design and implement a custom PPC campaign. We look at the audience you are targeting and the outcome you wish to achieve. The team at Chetaru asks you all the necessary questions to ensure that your campaign has clear, strategic goals in place from the outset.
Our team uses a relevant and simple campaign structure for all clients to bring about a clear message for users to drive conversions. We ensure that you get the most out of your targeting for the best results when it comes to audience responses. All of our campaign structures are fully manageable and intuitive making your campaign more effective and less complex.
You will have full transparency over the success of your PPC campaign and will be aware of the factors that play a part in its success. This helps us to align your expectations and results while making adjustments where needed along the way. We look at several different factors including keywords and ad relevance, budgets, landing pages, and more.
Pay Per Click is a digital marketing strategy designed for businesses that want to increase their traffic, conversions, and overall revenue. Pay Per Click means that you have to pay a fee every time your ad gets clicked. Your ad will be placed in search engine results pages which target the important keywords related to your products and services or can be used across social media platforms too.
The most important KPI metrics we consider are website traffic and conversions. You can see the results in terms of increased traffic and conversion over time, and of course this provides more revenue.
The cost of a PPC campaign for your business will vary according to the type of campaign that you need, the complexity, and other aspects. We can offer you a fixed price quote once we know all of your requirements and goals.
PPC delivers results fast unlike some other marketing strategies. Though the time may depend on what type of results you expect, your industry type, the market competition, and other factors.