What Report Shows The Percent Of Site Traffic That Visited Previously


Understanding customer loyalty and retention is crucial for businesses to thrive in web analytics. One powerful tool that provides insights into these aspects is the Returning Visitors Report, also known as the Visitor Loyalty Report. 

  1. The report showing the percentage of site traffic visited is commonly known as the “Returning Visitors Report” or “Visitor Loyalty Report.”
  2. This report is available in web analytics platforms such as Google Analytics, Adobe Analytics, and similar tools.
  3. This report aims to provide insights into customer loyalty and retention by determining the proportion of visitors who have previously visited the website.
  4. The calculation of the percentage of site traffic that was visited previously is based on the analysis of visitor data over a specific period.
  5. The report typically includes the following information:
    • Total number of visitors who have visited the site before (returning visitors).
    • Total number of unique visitors to the site (both new and returning visitors).
    • To calculate the percentage of returning visitors, you need to divide the number of visitors who returned by the total number of unique visitors and then multiply by 100.
  6. The Returning Visitors Report helps businesses understand the effectiveness of their marketing and engagement strategies in encouraging repeat visits.
  7. A higher percentage of returning visitors indicates strong customer loyalty and satisfaction. In comparison, a lower percentage may suggest the need to improve user experience or engagement efforts.
  8. Businesses can make data-driven decisions to enhance customer retention and optimize their marketing campaigns by analysing trends and changes in the percentage of returning visitors over time.

Remember that the availability and specific features of the Returning Visitors Report may vary depending on the web analytics tool being used. Still, the general concept and purpose remain consistent.