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What is SEO in digital marketing?

SEO, or search engine optimization, is a digital marketing strategy that helps improve a website’s visibility and ranking in search engine results pages (SERPs). By optimizing website content for relevant keywords and phrases, SEO can help to increase web traffic and leads. In addition, SEO can also help to boost click-through rates (CTRs) and organic search results. As a result, SEO is an essential component of any digital marketing campaign.

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