Twitter’s main asset over its competitors is its focus on brevity. 280 characters is barely enough for a sentence or two, so you need to keep your message clear and concise. This seems like a clear disadvantage, but it means that people tend to skim through Twitter quickly. Its audience, mainly composed of millennials means that there’s a lot of opportunity for industries like fashion, consumer products and hospitality to thrive.

The majority of users fall between 18 and 29 years old, and 45% have a qualification from higher education, meaning that you need to appeal to this demographic as much as possible to gain traction. The most successful brand-related Twitter accounts are a lot less formal than on facebook or LinkedIn, so you may need to switch gears if you want to succeed.

Twitter Paid Advertising

As a mature social media outlet, the advertising options offered by Twitter are pretty similar to Facebook’s. Unlike Facebook, however, Twitter users spend a lot of time searching the site for news and information. This allows Twitter to offer keyword targeting options very similar to those of paid search engine ads.

Since the number one reason that people use Twitter is to “discover something new and interesting”, information businesses like news sites and blogs can thrive here. However, keeping it short and sweet can be a challenge. Chetaru works a lot with Twitter and its paid ads system, so we can guide you on the best use of the service to get the best engagement possible.

Twitter Paid Ads Chetaru

What People Say

Before we began working with Chetaru, we were struggling to gain followers on Linkedin and Twitter. Once Chetaru got involved, followers increased on both accounts, particularly for Twitter which gained 372 followers from previously no followers whatsoever. Impressions and mentions on both accounts have also risen significantly thanks to working with the Social Media team at Chetaru.

APM North East

We have been working alongside the social media team at Chetaru to manage our social media accounts. Specifically, to raise awareness of our charity and what we do, with specific regards to upcoming events. Previously the account hadn’t been updated very often. However once Chetaru took over, impressions increased from 200-300 to 6000-7000 per month and followers increased from 200 to 341


Chetaru found us when we had lost a lot of momentum and keenness to be online. We ranked fairly well for some keywords but our site was pretty awful. Chetaru managed to convert our site to something that is visually appealing, works on mobiles and ultimately does the job. The team worked well to pick up the slight loss in web ranking and now we outrank and outperform a lot of organisations with a lot more resources than we have. Chetaru really have been a powerful addition to what we do.

Ed Grunfeld You Charter Direct

I've worked with Tarun and team over 4 years now on all projects digital content related. It's been a pleasure to have developed a trustworthy professional relationship with such a highly competent crew that delivers at the highest skill level. It's my privilege to recommend Tarun, and Chetaru. If you don't know, now you know!

Jesse Heller

Chetena and her team did a terrific job. She is extremely technically savvy and very detail oriented. She was very prompt in our communication line, and exceeded all my expectations. I look forward to working with Chetena again.

Kushal Tantry

Chetena has been a pleasure to work with. She has a great attitude and is very approachable. I had a fantastic experience working with Chetena - she was always efficient and responded to me promptly. I would definitely work with her again and highly recommend CHETARU.

Emily Scott

Tarun does amazing work! Not only is he incredibly knowledgeable, he is extremely responsive and genuinely cares about client satisfaction. If you have limited technical knowledge, Tarun does a fantastic job of explaining complicated subject matter in a very basic way. I highly recommend his services.

Michael Bellom

Chetena and her company, Chetaru, has a wealth of knowledge and experience when it comes to digital strategy, digital development, SEO, SEM and Google Analytics. Her ability to bring to life creative mock-ups has been a huge asset to my team. As an expert in digital strategy and development, working with Chetena has positioned our products and services in a light that is the envy of our competition.

Jesse Heller

Chetaru understood my clash flow situation and provided me with flexibility in payment. Their social media and copywriting team managed my social accounts and blogs, affording me more time to work on other aspects of my business.

Angelina Bell