Social media, compromising a massive number of sites such as Twitter, Facebook, LinkedIn, Instagram, Pinterest, YouTube and Tumblr are an essential part of attracting customers to your services, attracting attention to your products and creating customer loyalty. However, attracting attention to your posts can be extremely difficult: some industries just aren’t very interesting to Joe Public.
However, all it takes to make your social media special is getting the right staff. While nearly everybody is running a social media account for their company these days, only a few will reach the public because they put some thought into their social media strategy: taking advantage of recent news topics and trends, responding quickly to social media users and keeping your content consistent with your company aims.
Social Media nowadays requires a company’s full attention; nearly every company is trying to reach your customer base, so doing the bare minimum is no longer enough. While likes, retweets etc. are useful to gauge interest, what really sells people on your services is the actual human interaction that is frequently neglected by a lot of companies. Whether it’s an inquiry on a service they’re interested in, a complaint about one of your services, or just a simple ‘Hello’, company-run social media should always be responding to other social media users, whether they’re customers or potential customers.
What makes social media important is that it not only opens up a second avenue for customer support, but can also provide an opportunity to show off just how great your services are to potential customers. Responding quickly to customer support tickets in public shows how seriously your staff takes good customer support, an attitude that many customers will appreciate.
69% of customers believe fast resolution of the problem is vital to good service, making social consumer support invaluable. Clearly, social media sites such as Facebook and Twitter have evolved to become more than emergent platforms for marketing and advertising. Consider Chetaru; we have a lot of experience with running social media accounts on popular social media sites, and our dedicated social media staffers have the spark that can set your social media presence alight.
Before we began working with Chetaru, we were struggling to gain followers on Linkedin and Twitter. Once Chetaru got involved, followers increased on both accounts, particularly for Twitter which gained 372 followers from previously no followers whatsoever. Impressions and mentions on both accounts have also risen significantly thanks to working with the Social Media team at Chetaru.APM North East
We have been working alongside the social media team at Chetaru to manage our social media accounts. Specifically, to raise awareness of our charity and what we do, with specific regards to upcoming events. Previously the account hadn’t been updated very often. However once Chetaru took over, impressions increased from 200-300 to 6000-7000 per month and followers increased from 200 to 341CDDFT
Chetaru found us when we had lost a lot of momentum and keenness to be online. We ranked fairly well for some keywords but our site was pretty awful. Chetaru managed to convert our site to something that is visually appealing, works on mobiles and ultimately does the job. The team worked well to pick up the slight loss in web ranking and now we outrank and outperform a lot of organisations with a lot more resources than we have. Chetaru really have been a powerful addition to what we do.Ed Grunfeld You Charter Direct
I've worked with Tarun and team over 4 years now on all projects digital content related. It's been a pleasure to have developed a trustworthy professional relationship with such a highly competent crew that delivers at the highest skill level. It's my privilege to recommend Tarun, and Chetaru. If you don't know, now you know!Jesse Heller
Chetena and her team did a terrific job. She is extremely technically savvy and very detail oriented. She was very prompt in our communication line, and exceeded all my expectations. I look forward to working with Chetena again.Kushal Tantry
Chetena has been a pleasure to work with. She has a great attitude and is very approachable. I had a fantastic experience working with Chetena - she was always efficient and responded to me promptly. I would definitely work with her again and highly recommend CHETARU.Emily Scott
Tarun does amazing work! Not only is he incredibly knowledgeable, he is extremely responsive and genuinely cares about client satisfaction. If you have limited technical knowledge, Tarun does a fantastic job of explaining complicated subject matter in a very basic way. I highly recommend his services.Michael Bellom
Chetena and her company, Chetaru, has a wealth of knowledge and experience when it comes to digital strategy, digital development, SEO, SEM and Google Analytics. Her ability to bring to life creative mock-ups has been a huge asset to my team. As an expert in digital strategy and development, working with Chetena has positioned our products and services in a light that is the envy of our competition.Jesse Heller
Chetaru understood my clash flow situation and provided me with flexibility in payment. Their social media and copywriting team managed my social accounts and blogs, affording me more time to work on other aspects of my business.Angelina Bell