Promoted, or ‘boosted’ posts, are one of the many trails to social media success. However, taking advantage of social media boosts can be difficult if you don’t know what social media users want to see. The thing that seperates social media boosts from paid ads is that they’re just normal posts that will pop up in a person’s feed, rather than being easy to ignore. Users can interact with the boosted content just like a normal post.
While it does cost money, promoted tweets are far more effective at generating engagement with social media users than traditional digital advertising. Getting to reply and like them gives the audience the ability to really interact with your brand and start discussions.
Customer-facing brands do the best with social media boosts, but B2B companies can also get a lot of traction with them. If you think that your social media presence needs that boost, consider Chetaru. Our team’s experience with social media boosts allows you to make the most of your marketing budget.