The selling of products and services online can be highly successful. Only if executed well however. Some e-commerce businesses have been in business for many years. Whereas others are only just starting out. Regardless, e-commerce can have the potential to generate a healthy income.

Nevertheless, the competition between e-commerce businesses can be fierce. Thankfully, there are a number of e-commerce SEO techniques that exist. That can help bring in more traffic. And help increase conversions.

What are the other advantages of SEO for e-commerce?

  • Increased views of particular products when searched for
  • Overall increased traffic to your website
  • Potentially better sales from your online store
SEO For E-Commerce

How can SEO of an e-commerce site be improved?

Technical audit. Our team will work out how easily pages on your site can be indexed by Google. We then identify issues and fix them. With the aim to make your site more findable. Which is achieved through indexing and ranking.

Design review. Traditionally, shops would use techniques such as window dressing and visual merchandising. Which could potentially increase sales. The team at Chetaru use various techniques such as high level design, security implementation and UX. To create the best possible experience for your ‘online shoppers’.

Optimisation of products. Our team will review your product copy. Making sure use of keywords is optimised. And call to actions are used to help customers convert. As well as enhance search rankings. We also use tools such as schema markup and data highlighting. Further representing your products better to search engines.

E-Commerce Website SEO

Optimisation of category pages. Category pages are a vital element of your E-Commerce website. They group all similar products together. And make them easier to find. Category pages also play an important role in SEO. Helping improve rankings for specific products.

Conversion rate optimisation. It is important to drive new traffic to your website. Which can encourage better sales. However, it is still important to look at your existing traffic. As such, we can look at sales behaviour of your customers. For example, by identifying points when customers drop out. Or instances where upselling can be encouraged. We can also use tools such as Google Experiments. To do split testing on various parts of your site. Working out the best solution for your customers.

E-Commerce SEO North East

Does your e-commerce sites SEO require improvement?

Contact the team at Chetaru. And see how we can help get your products noticed. And help drive sales in your business.

Contact us

What People Say

Before we began working with Chetaru, we were struggling to gain followers on Linkedin and Twitter. Once Chetaru got involved, followers increased on both accounts, particularly for Twitter which gained 372 followers from previously no followers whatsoever. Impressions and mentions on both accounts have also risen significantly thanks to working with the Social Media team at Chetaru.

APM North East

We have been working alongside the social media team at Chetaru to manage our social media accounts. Specifically, to raise awareness of our charity and what we do, with specific regards to upcoming events. Previously the account hadn’t been updated very often. However once Chetaru took over, impressions increased from 200-300 to 6000-7000 per month and followers increased from 200 to 341


Chetaru found us when we had lost a lot of momentum and keenness to be online. We ranked fairly well for some keywords but our site was pretty awful. Chetaru managed to convert our site to something that is visually appealing, works on mobiles and ultimately does the job. The team worked well to pick up the slight loss in web ranking and now we outrank and outperform a lot of organisations with a lot more resources than we have. Chetaru really have been a powerful addition to what we do.

Ed Grunfeld You Charter Direct

I've worked with Tarun and team over 4 years now on all projects digital content related. It's been a pleasure to have developed a trustworthy professional relationship with such a highly competent crew that delivers at the highest skill level. It's my privilege to recommend Tarun, and Chetaru. If you don't know, now you know!

Jesse Heller

Chetena and her team did a terrific job. She is extremely technically savvy and very detail oriented. She was very prompt in our communication line, and exceeded all my expectations. I look forward to working with Chetena again.

Kushal Tantry

Chetena has been a pleasure to work with. She has a great attitude and is very approachable. I had a fantastic experience working with Chetena - she was always efficient and responded to me promptly. I would definitely work with her again and highly recommend CHETARU.

Emily Scott

Tarun does amazing work! Not only is he incredibly knowledgeable, he is extremely responsive and genuinely cares about client satisfaction. If you have limited technical knowledge, Tarun does a fantastic job of explaining complicated subject matter in a very basic way. I highly recommend his services.

Michael Bellom

Chetena and her company, Chetaru, has a wealth of knowledge and experience when it comes to digital strategy, digital development, SEO, SEM and Google Analytics. Her ability to bring to life creative mock-ups has been a huge asset to my team. As an expert in digital strategy and development, working with Chetena has positioned our products and services in a light that is the envy of our competition.

Jesse Heller

Chetaru understood my clash flow situation and provided me with flexibility in payment. Their social media and copywriting team managed my social accounts and blogs, affording me more time to work on other aspects of my business.

Angelina Bell