Search Engine Optimization

Chetaru offer SEO services that aim to draw more traffic to your site. Furthermore, we achieve this through effective use of keywords. However, there are many other factors we use too.

How do we approach SEO?

The first stage in our process is to complete an SEO audit. This researches which keywords your competitors are using. Allowing us to put together a plan. Helping to set your site up for success.

We offer onsite optimisation which is highly user focussed. And moreover, we achieve this through technical optimisation. Allowing your site to appear further up in search engines. All of our content is written with SEO best practice in mind. Yet remains highly readable for the user. On a monthly basis, we will analyse site traffic. In order to see if there are any opportunities to expand audience reach. Or furthermore, ways in which users can help to find your site.

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What SEO process does Chetaru use?

At Chetaru, we use a five step process. In order to implement the perfect strategy.

Discovery. We learn about your business, current website and competitors. Subsequently, this provides us with useful information that can be further used at each stage.

  • Brief. We further define client information and business goals. Plus all other necessary information.
  • Keyword research. We select appropriate keywords. And similarly, base these on your goals and project brief. And any other opportunities identified in our audit.
  • Competitor analysis. We work out who your competitors are. Based on our detailed research. Henceforth, this allows the identification of both opportunities and risks.
  • SEO audit: We review analytics, onsite and offsite factors. Allowing us to create a baseline. Which can then be reviewed against current performance.
  • User experience review. We look through your site. Then make recommendations to navigation and UX as required
Chetaru SEO Strategy

Strategy. We learn more about your business. As well as your site and competitors. Consequently, this is then used to create documentation used later on.

  • On-site strategy. We create an action plan. Which will propose changes to website code. And content to optimise it for search engines.
  • Off-site strategy. We research potential influencers or partners. Which can be used further for link building and PR. However, this must comply with project timelines and approach.
  • Planning measurement. We create a combination of short and long term goals. So that undeniably, campaign performance can be consistently evaluated.
  • Content strategy. We develop a range of content. Which furthermore, can be distributed over different platforms. Over a specified period.
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On-site optimisation

Implementation of content. Text on the website is altered. To accommodate the keywords previously included in the research document.
Implementation of technical aspects. We make changes to the code of your site. Unquestionably, helping it to become more visible. This includes changes to meta descriptions. And canonical tags/internal links.

Content marketing

  • Creation of content. We create regular content based on existing strategy.
  • Public relations. We send articles about the clients business to a range of sources. e.g. newspapers and industry players. So that awareness of content is increased. And undeniably, the number of backlinks to your site increases.
  • Social media. Ensures that awareness of your brand reaches your target audience. With the potential that users can further share the content.
  • Influencer outreach. Write articles and contact other companies. Allowing the publishing of content to other sites. Then consequently backlinked to your site.
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Analysis & reporting

  • Present results of monthly reporting. We work out the goals we are hoping to achieve. Along with client information required. And information needed to complete the discovery process.
  • Quarterly review. We review the campaign. And make any necessary adjustments. Based on results to date.
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At Chetaru we use SEO best practice

We never use black hat techniques. IT is true that this technique can work short term. However it can really affect important rankings long term.

We always keep up to date with the latest SEO techniques. We constantly provide staff training and professional development. Making sure campaigns are always successful.

We use techniques. Resulting in both short and long term success. We place the user at the heart of everything we do. Which is why unquestionably, we put usability first and foremost. By developing content and site structure that is logical. As well as readable.

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Would you like your site to appear higher in search results?

In short, the SEO team at Chetaru are ready to receive your enquiry. Contact us today for more information.

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What People Say

Before we began working with Chetaru, we were struggling to gain followers on Linkedin and Twitter. Once Chetaru got involved, followers increased on both accounts, particularly for Twitter which gained 372 followers from previously no followers whatsoever. Impressions and mentions on both accounts have also risen significantly thanks to working with the Social Media team at Chetaru.

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We have been working alongside the social media team at Chetaru to manage our social media accounts. Specifically, to raise awareness of our charity and what we do, with specific regards to upcoming events. Previously the account hadn’t been updated very often. However once Chetaru took over, impressions increased from 200-300 to 6000-7000 per month and followers increased from 200 to 341


Chetaru found us when we had lost a lot of momentum and keenness to be online. We ranked fairly well for some keywords but our site was pretty awful. Chetaru managed to convert our site to something that is visually appealing, works on mobiles and ultimately does the job. The team worked well to pick up the slight loss in web ranking and now we outrank and outperform a lot of organisations with a lot more resources than we have. Chetaru really have been a powerful addition to what we do.

Ed Grunfeld You Charter Direct

I've worked with Tarun and team over 4 years now on all projects digital content related. It's been a pleasure to have developed a trustworthy professional relationship with such a highly competent crew that delivers at the highest skill level. It's my privilege to recommend Tarun, and Chetaru. If you don't know, now you know!

Jesse Heller

Chetena and her team did a terrific job. She is extremely technically savvy and very detail oriented. She was very prompt in our communication line, and exceeded all my expectations. I look forward to working with Chetena again.

Kushal Tantry

Chetena has been a pleasure to work with. She has a great attitude and is very approachable. I had a fantastic experience working with Chetena - she was always efficient and responded to me promptly. I would definitely work with her again and highly recommend CHETARU.

Emily Scott

Tarun does amazing work! Not only is he incredibly knowledgeable, he is extremely responsive and genuinely cares about client satisfaction. If you have limited technical knowledge, Tarun does a fantastic job of explaining complicated subject matter in a very basic way. I highly recommend his services.

Michael Bellom

Chetena and her company, Chetaru, has a wealth of knowledge and experience when it comes to digital strategy, digital development, SEO, SEM and Google Analytics. Her ability to bring to life creative mock-ups has been a huge asset to my team. As an expert in digital strategy and development, working with Chetena has positioned our products and services in a light that is the envy of our competition.

Jesse Heller

Chetaru understood my clash flow situation and provided me with flexibility in payment. Their social media and copywriting team managed my social accounts and blogs, affording me more time to work on other aspects of my business.

Angelina Bell