Developing a great PPC campaign requires a clear, comprehensive strategy, but many PPC users employ a scattershot approach, hoping that a mix of relevant and irrelevant keywords will bring them to the top of the search result, only to meet disappointment. A successful PPC campaign requires a laser-focused, finely-tuned strategy.
Keyword choice is a vital make-or-break aspect of PPC campaigns, but you also need to think about how your PPC campaign fares against competitors, where your PPC ads will link to, who you’re aiming to reach and whether the cost of PPC marketing for certain products and services is worth it.
PPC Marketing itself is a tactical move, one part of a wider marketing strategy which can include banner ads, sponsorships, social media, PR events and so on. However, your PPC campaign should be an integral part of your marketing, as it opens up the power of the Search Engine to find potential consumers who wouldn’t have otherwise seen your products. As a Digital Marketing Agency, Chetaru can map out, execute and support a PPC strategy designed to take advantage of the Search Engine’s power.
Chetaru found us when we had lost a lot of momentum and keenness to be online. We ranked fairly well for some keywords but our site was pretty awful. Chetaru managed to convert our site to something that is visually appealing, works on mobiles and ultimately does the job. The team worked well to pick up the slight loss in web ranking and now we outrank and outperform a lot of organisations with a lot more resources than we have. Chetaru really have been a powerful addition to what we do.Ed Grunfeld You Charter Direct
I've worked with Tarun and team over 4 years now on all projects digital content related. It's been a pleasure to have developed a trustworthy professional relationship with such a highly competent crew that delivers at the highest skill level. It's my privilege to recommend Tarun, and Chetaru. If you don't know, now you know!Jesse Heller
Chetena and her team did a terrific job. She is extremely technically savvy and very detail oriented. She was very prompt in our communication line, and exceeded all my expectations. I look forward to working with Chetena again.Kushal Tantry
Chetena has been a pleasure to work with. She has a great attitude and is very approachable. I had a fantastic experience working with Chetena - she was always efficient and responded to me promptly. I would definitely work with her again and highly recommend CHETARU.Emily Scott
Tarun does amazing work! Not only is he incredibly knowledgeable, he is extremely responsive and genuinely cares about client satisfaction. If you have limited technical knowledge, Tarun does a fantastic job of explaining complicated subject matter in a very basic way. I highly recommend his services.Michael Bellom
Chetena and her company, Chetaru, has a wealth of knowledge and experience when it comes to digital strategy, digital development, SEO, SEM and Google Analytics. Her ability to bring to life creative mock-ups has been a huge asset to my team. As an expert in digital strategy and development, working with Chetena has positioned our products and services in a light that is the envy of our competition.Jesse Heller
Chetaru understood my clash flow situation and provided me with flexibility in payment. Their social media and copywriting team managed my social accounts and blogs, affording me more time to work on other aspects of my business.Angelina Bell