Google Ads is a method of generating additional traffic, and eventually sales, to your website by advertising directly on Google’s searches. You’ll probably see them yourself when you search for specific services or products on Google. Essentially, it works by charging a small fee every time your ad gets clicked on, incurring no costs if someone doesn’t click on it.
What makes Google Ads special is that it’s working with the most popular search engine in the world, both for desktop users and mobile. Mobile users have made up the majority of Google Search users since 2015, and mobile users are also more likely to click on PPC ads. Harnessing this marketing power is essential for any forward-thinking business.
One of AdWord’s best features is how scalable and flexible it can be. Due to its aforementioned no-charge policy, you can gauge interest in your products and services without spending too much, as well as fine-tune your ads so they reach the right audience at the right time. Chetaru can guide your company to the top of Google rankings with our tried and tested knowledge of Google Ads.