Compared to a typical marketing email, newsletters tend to be longer, more content-focused and less frequent. As you’ve probably guessed, newsletters are designed to get customers more invested in the company while providing unique and interesting content. The content can include case studies and testimonials, blog posts, invites to seminars and webinars, special deals and coupons and so on.
Newsletter content should be laser-focused on getting your customers to think about doing something. Whether it’s following your social media or blogs, buying a product or service, or attending your webinars, you need to hit the right notes to grab their attention and make those newsletters useful for your company and your clients.
While many people like to pontificate on when emails will finally be phased out, it doesn’t change the fact that many people still regularly interact with emails and read the content produced by your team, or alternatively, ours. Chetaru can help you plan out an exciting newsletter campaign that produces real, trackable results and manages to attract the attention of even the most overloaded email user.