Like case studies, testimonials are an effective way to promote the goods and services of a business. By asking a customer to complete a testimonial of the goods and services of your business, it further endorses your business. Testimonials demonstrate that your customers trust you and you can deliver results.

At Chetaru, we utilise several techniques to help build an effective testimonial:

Use of photos:

Using photos within a testimonial helps build trust and increases belief in a product from a customers perspective. Specifically, it has been shown that using faces in testimonials increases empathy felt towards others.

Chetaru Testimonials

Use of stories:

Use of generic stories that are used over many websites are no longer an effective testimonial type as they are in-effective and un-original. Your customers want to see persuasive copy that briefly explains a problem and outlines a detailed solution.

Use of data:

Use of data adds value to a testimonial as it indicates you have deeper knowledge about the services you offer. We gather data about your products and services, helping back up impressive statements about your company.

Customer Reviews UK

Use of personas:

Customers are often more receptive to testimonials that feature customer personas, language or opinions similar to their own. This is because people are normally drawn to others who reflect them. We attempt to understand your customers, and build these personas into your testimonials.

Use of endorsements:

By using well known, trustworthy brands within testimonials, your brand becomes better endorsed. Furthermore, customers can become more confident in your brand through past knowledge and experience of familiar brands.

Service Testimonials Darlington

What People Say

Before we began working with Chetaru, we were struggling to gain followers on Linkedin and Twitter. Once Chetaru got involved, followers increased on both accounts, particularly for Twitter which gained 372 followers from previously no followers whatsoever. Impressions and mentions on both accounts have also risen significantly thanks to working with the Social Media team at Chetaru.

APM North East

We have been working alongside the social media team at Chetaru to manage our social media accounts. Specifically, to raise awareness of our charity and what we do, with specific regards to upcoming events. Previously the account hadn’t been updated very often. However once Chetaru took over, impressions increased from 200-300 to 6000-7000 per month and followers increased from 200 to 341


Chetaru found us when we had lost a lot of momentum and keenness to be online. We ranked fairly well for some keywords but our site was pretty awful. Chetaru managed to convert our site to something that is visually appealing, works on mobiles and ultimately does the job. The team worked well to pick up the slight loss in web ranking and now we outrank and outperform a lot of organisations with a lot more resources than we have. Chetaru really have been a powerful addition to what we do.

Ed Grunfeld You Charter Direct

I've worked with Tarun and team over 4 years now on all projects digital content related. It's been a pleasure to have developed a trustworthy professional relationship with such a highly competent crew that delivers at the highest skill level. It's my privilege to recommend Tarun, and Chetaru. If you don't know, now you know!

Jesse Heller

Chetena and her team did a terrific job. She is extremely technically savvy and very detail oriented. She was very prompt in our communication line, and exceeded all my expectations. I look forward to working with Chetena again.

Kushal Tantry

Chetena has been a pleasure to work with. She has a great attitude and is very approachable. I had a fantastic experience working with Chetena - she was always efficient and responded to me promptly. I would definitely work with her again and highly recommend CHETARU.

Emily Scott

Tarun does amazing work! Not only is he incredibly knowledgeable, he is extremely responsive and genuinely cares about client satisfaction. If you have limited technical knowledge, Tarun does a fantastic job of explaining complicated subject matter in a very basic way. I highly recommend his services.

Michael Bellom

Chetena and her company, Chetaru, has a wealth of knowledge and experience when it comes to digital strategy, digital development, SEO, SEM and Google Analytics. Her ability to bring to life creative mock-ups has been a huge asset to my team. As an expert in digital strategy and development, working with Chetena has positioned our products and services in a light that is the envy of our competition.

Jesse Heller

Chetaru understood my clash flow situation and provided me with flexibility in payment. Their social media and copywriting team managed my social accounts and blogs, affording me more time to work on other aspects of my business.

Angelina Bell