Do you already have a content marketing strategy in place but aren’t sure what you want to achieve? Such an approach means that you cannot measure the result. This is where Chetaru can help. Chetaru looks at what your current content achieves, assesses how it aligns with your business plan and builds a content marketing strategy which can really help to build your business. We achieve this using the following steps:
Here, you need to decide what content will help achieve for your business. Popular choices include boosting awareness, increasing leads or improving loyalty.
You will need to make a decision on how to measure your marketing. Specifically, you may find it beneficial to track some metrics using certain tools as Google Analytics.
Here, it is useful to develop some personas to understand your target user. Personas provide a framework in which to build content tailored to your target audience.
It is important to tailor your content to your customers needs. The more your content does this, the more fulfilled your customers feel and the more ‘value added’ your service becomes.
It is important to understand how and where your customers access content. Subsequently, it is also important to map out a plan of the frequency and type of content that will be published.
You may have started creating engaging, informative content for your customers. However, unfortunately this isn’t enough. To effectively reach your audience, you need to boost it to another level. An effective way that this can be achieved is through social media (which subsequently is a service that Chetaru would be happy to help with)
Chetaru found us when we had lost a lot of momentum and keenness to be online. We ranked fairly well for some keywords but our site was pretty awful. Chetaru managed to convert our site to something that is visually appealing, works on mobiles and ultimately does the job. The team worked well to pick up the slight loss in web ranking and now we outrank and outperform a lot of organisations with a lot more resources than we have. Chetaru really have been a powerful addition to what we do.Ed Grunfeld You Charter Direct
I've worked with Tarun and team over 4 years now on all projects digital content related. It's been a pleasure to have developed a trustworthy professional relationship with such a highly competent crew that delivers at the highest skill level. It's my privilege to recommend Tarun, and Chetaru. If you don't know, now you know!Jesse Heller
Chetena and her team did a terrific job. She is extremely technically savvy and very detail oriented. She was very prompt in our communication line, and exceeded all my expectations. I look forward to working with Chetena again.Kushal Tantry
Chetena has been a pleasure to work with. She has a great attitude and is very approachable. I had a fantastic experience working with Chetena - she was always efficient and responded to me promptly. I would definitely work with her again and highly recommend CHETARU.Emily Scott
Tarun does amazing work! Not only is he incredibly knowledgeable, he is extremely responsive and genuinely cares about client satisfaction. If you have limited technical knowledge, Tarun does a fantastic job of explaining complicated subject matter in a very basic way. I highly recommend his services.Michael Bellom
Chetena and her company, Chetaru, has a wealth of knowledge and experience when it comes to digital strategy, digital development, SEO, SEM and Google Analytics. Her ability to bring to life creative mock-ups has been a huge asset to my team. As an expert in digital strategy and development, working with Chetena has positioned our products and services in a light that is the envy of our competition.Jesse Heller
Chetaru understood my clash flow situation and provided me with flexibility in payment. Their social media and copywriting team managed my social accounts and blogs, affording me more time to work on other aspects of my business.Angelina Bell