Do you already have a content marketing strategy in place but aren’t sure what you want to achieve? Such an approach means that you cannot measure the result. This is where Chetaru can help. Chetaru looks at what your current content achieves, assesses how it aligns with your business plan and builds a content marketing strategy which can really help to build your business. We achieve this using the following steps:

strategy 500 Chetaru

We establish what your business hopes to achieve.

Here, you need to decide what content will help achieve for your business. Popular choices include boosting awareness, increasing leads or improving loyalty.

We offer suggestions for how your business can measure its success.

You will need to make a decision on how to measure your marketing. Specifically, you may find it beneficial to track some metrics using certain tools as Google Analytics.

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We help you discover who your audience is.

Here, it is useful to develop some personas to understand your target user. Personas provide a framework in which to build content tailored to your target audience.

We help discover what content your audience is looking for.

It is important to tailor your content to your customers needs. The more your content does this, the more fulfilled your customers feel and the more ‘value added’ your service becomes.

Content marketing chetaru

We help you execute your content.

It is important to understand how and where your customers access content. Subsequently, it is also important to map out a plan of the frequency and type of content that will be published.

We help you get your content out there.

You may have started creating engaging, informative content for your customers. However, unfortunately this isn’t enough. To effectively reach your audience, you need to boost it to another level. An effective way that this can be achieved is through social media (which subsequently is a service that Chetaru would be happy to help with)

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What People Say

Before we began working with Chetaru, we were struggling to gain followers on Linkedin and Twitter. Once Chetaru got involved, followers increased on both accounts, particularly for Twitter which gained 372 followers from previously no followers whatsoever. Impressions and mentions on both accounts have also risen significantly thanks to working with the Social Media team at Chetaru.

APM North East

We have been working alongside the social media team at Chetaru to manage our social media accounts. Specifically, to raise awareness of our charity and what we do, with specific regards to upcoming events. Previously the account hadn’t been updated very often. However once Chetaru took over, impressions increased from 200-300 to 6000-7000 per month and followers increased from 200 to 341


Chetaru found us when we had lost a lot of momentum and keenness to be online. We ranked fairly well for some keywords but our site was pretty awful. Chetaru managed to convert our site to something that is visually appealing, works on mobiles and ultimately does the job. The team worked well to pick up the slight loss in web ranking and now we outrank and outperform a lot of organisations with a lot more resources than we have. Chetaru really have been a powerful addition to what we do.

Ed Grunfeld You Charter Direct

I've worked with Tarun and team over 4 years now on all projects digital content related. It's been a pleasure to have developed a trustworthy professional relationship with such a highly competent crew that delivers at the highest skill level. It's my privilege to recommend Tarun, and Chetaru. If you don't know, now you know!

Jesse Heller

Chetena and her team did a terrific job. She is extremely technically savvy and very detail oriented. She was very prompt in our communication line, and exceeded all my expectations. I look forward to working with Chetena again.

Kushal Tantry

Chetena has been a pleasure to work with. She has a great attitude and is very approachable. I had a fantastic experience working with Chetena - she was always efficient and responded to me promptly. I would definitely work with her again and highly recommend CHETARU.

Emily Scott

Tarun does amazing work! Not only is he incredibly knowledgeable, he is extremely responsive and genuinely cares about client satisfaction. If you have limited technical knowledge, Tarun does a fantastic job of explaining complicated subject matter in a very basic way. I highly recommend his services.

Michael Bellom

Chetena and her company, Chetaru, has a wealth of knowledge and experience when it comes to digital strategy, digital development, SEO, SEM and Google Analytics. Her ability to bring to life creative mock-ups has been a huge asset to my team. As an expert in digital strategy and development, working with Chetena has positioned our products and services in a light that is the envy of our competition.

Jesse Heller

Chetaru understood my clash flow situation and provided me with flexibility in payment. Their social media and copywriting team managed my social accounts and blogs, affording me more time to work on other aspects of my business.

Angelina Bell