An effective case study demonstrates to customers how your business has effectively solved problems for your customers. As a result, it helps to promote the products and services of your business in the best possible way, helping to develop further business. Case studies can be used for a variety of purposes such as for staff training, blogs, or within testimonials in your website content or social media pages.

Case studies pose multiple benefits to businesses, including:


Providing evidence to the value of a service: Case studies walk through certain products and services. They also help potential customers relate to a product and be enticed by its advantages. This may ultimately lead to customers buying the product or service.

Explaining information effectively through multimedia: Utilising multimedia within case studies ensures that your content reaches a wider audience. Effective forms of multimedia include video, podcasts and infographics. In summary, case studies are powerful as they can be used on so many platforms.

Case study Services Darlington

Improving SEO: Writing case studies pose an opportunity to rank your site higher in search engines by using keywords. Up to date content utilising product or service related keywords may improve visibility where the words are used.

Including original content: It is possible to begin to run out of ideas once you have been posting blogs for a while. Case studies may be a solution to this issue as they highlight individual customer experiences, which are unique for each individual.

Providing benefits for customers: By asking a customer to be part of a case study, you are inadvertently helping them to market their business, whilst at the same time, helping promote your business in the best possible way.

Website content marketing

What People Say

Before we began working with Chetaru, we were struggling to gain followers on Linkedin and Twitter. Once Chetaru got involved, followers increased on both accounts, particularly for Twitter which gained 372 followers from previously no followers whatsoever. Impressions and mentions on both accounts have also risen significantly thanks to working with the Social Media team at Chetaru.

APM North East

We have been working alongside the social media team at Chetaru to manage our social media accounts. Specifically, to raise awareness of our charity and what we do, with specific regards to upcoming events. Previously the account hadn’t been updated very often. However once Chetaru took over, impressions increased from 200-300 to 6000-7000 per month and followers increased from 200 to 341


Chetaru found us when we had lost a lot of momentum and keenness to be online. We ranked fairly well for some keywords but our site was pretty awful. Chetaru managed to convert our site to something that is visually appealing, works on mobiles and ultimately does the job. The team worked well to pick up the slight loss in web ranking and now we outrank and outperform a lot of organisations with a lot more resources than we have. Chetaru really have been a powerful addition to what we do.

Ed Grunfeld You Charter Direct

I've worked with Tarun and team over 4 years now on all projects digital content related. It's been a pleasure to have developed a trustworthy professional relationship with such a highly competent crew that delivers at the highest skill level. It's my privilege to recommend Tarun, and Chetaru. If you don't know, now you know!

Jesse Heller

Chetena and her team did a terrific job. She is extremely technically savvy and very detail oriented. She was very prompt in our communication line, and exceeded all my expectations. I look forward to working with Chetena again.

Kushal Tantry

Chetena has been a pleasure to work with. She has a great attitude and is very approachable. I had a fantastic experience working with Chetena - she was always efficient and responded to me promptly. I would definitely work with her again and highly recommend CHETARU.

Emily Scott

Tarun does amazing work! Not only is he incredibly knowledgeable, he is extremely responsive and genuinely cares about client satisfaction. If you have limited technical knowledge, Tarun does a fantastic job of explaining complicated subject matter in a very basic way. I highly recommend his services.

Michael Bellom

Chetena and her company, Chetaru, has a wealth of knowledge and experience when it comes to digital strategy, digital development, SEO, SEM and Google Analytics. Her ability to bring to life creative mock-ups has been a huge asset to my team. As an expert in digital strategy and development, working with Chetena has positioned our products and services in a light that is the envy of our competition.

Jesse Heller

Chetaru understood my clash flow situation and provided me with flexibility in payment. Their social media and copywriting team managed my social accounts and blogs, affording me more time to work on other aspects of my business.

Angelina Bell