For businesses that want to share their expertise, build credibility and showcase their products and services, a blog is the ideal solution. Like social media, it helps customers engage with your brand more and helps your website rank higher.

There are a number of benefits to starting a blog for your business:

 

Blogs create new ways of discussion:

Blogs allow businesses to communicate with customers in new ways. Blogs signal to potential customers your openness to feedback and suggestions. Moreover, this information can be used to further refine your business.

Blogs ensure your content remains fresh:

Search engines like to see new content regularly. Additionally, more content means potentially better page rankings.

SEO Blogs and Articles

Blogs increase traffic from search engines:

As you begin adding more content to your site, search engines have more opportunities to index more of your domains pages. Resultingly, this may increase the number of visitors to your site as organic search visibility increases.

Blogs help personalise your brand:

Blogs give you an opportunity to promote the human side of your business by writing about topics or issues that may affect your customers. Additionally, they allow you to share issues that you care about. This approach conveys to customers that you care and go beyond your business responsibilities.

Blogs go hand in hand with your social media:

Social media is only as effective at promoting your brand as the content you feed into it. Original, business specific content is more likely to satisfy your customer more than another generic post on Facebook. Furthermore, original content gives you the opportunity to backlink to your website, improving SEO and providing direct promotion to your services.

Blogs help add authority to your business:

Blogs allow you to convey your industry knowledge to your customers. Furthermore, such knowledge adds trust and integrity to your brand. Ultimately, this trust may lead to sales as customers are more likely to use services of a skilled and experienced business.

Blogs help enhance conversion rates:

It is important that businesses who have a blog maintain it regularly. Blogs that don’t achieve regular updates can make a business appear neglected or perhaps no longer in business. Separately, conversion rates may be increased by blogging through increased brand loyalty.

Blogs help increase inbound links:

By using authoritative, informative and cutting edge content, bloggers, writer and journalists are likely to link it in their own content. This improves SEO for your businesses site as it refers traffic back to your site.

Blogs help improve rankings for long-tail search queries:

The more content you have on your blog, the better organic rankings you are likely to receive. This is because people may begin to use long tail keywords and phrases to target key aspects of the business. Although these are less common, ultimately they convert well.

Blogs help create more leads:

Ultimately, the more blog posts you create, the more opportunities become available for customers to convert. These could be in the form of e-mail submissions or telephone calls.

What People Say

Chetaru found us when we had lost a lot of momentum and keenness to be online. We ranked fairly well for some keywords but our site was pretty awful. Chetaru managed to convert our site to something that is visually appealing, works on mobiles and ultimately does the job. The team worked well to pick up the slight loss in web ranking and now we outrank and outperform a lot of organisations with a lot more resources than we have. Chetaru really have been a powerful addition to what we do.

Ed Grunfeld You Charter Direct

I've worked with Tarun and team over 4 years now on all projects digital content related. It's been a pleasure to have developed a trustworthy professional relationship with such a highly competent crew that delivers at the highest skill level. It's my privilege to recommend Tarun, and Chetaru. If you don't know, now you know!

Jesse Heller

Chetena and her team did a terrific job. She is extremely technically savvy and very detail oriented. She was very prompt in our communication line, and exceeded all my expectations. I look forward to working with Chetena again.

Kushal Tantry

Chetena has been a pleasure to work with. She has a great attitude and is very approachable. I had a fantastic experience working with Chetena - she was always efficient and responded to me promptly. I would definitely work with her again and highly recommend CHETARU.

Emily Scott

Tarun does amazing work! Not only is he incredibly knowledgeable, he is extremely responsive and genuinely cares about client satisfaction. If you have limited technical knowledge, Tarun does a fantastic job of explaining complicated subject matter in a very basic way. I highly recommend his services.

Michael Bellom

Chetena and her company, Chetaru, has a wealth of knowledge and experience when it comes to digital strategy, digital development, SEO, SEM and Google Analytics. Her ability to bring to life creative mock-ups has been a huge asset to my team. As an expert in digital strategy and development, working with Chetena has positioned our products and services in a light that is the envy of our competition.

Jesse Heller

Chetaru understood my clash flow situation and provided me with flexibility in payment. Their social media and copywriting team managed my social accounts and blogs, affording me more time to work on other aspects of my business.

Angelina Bell