Use of copywriting is essential in virtually any business. Particularly correct use of tone of voice. You can not only stand out against your competition. But furthermore, really appeal to your target audience. As such, copywriting helps to positively promote your business.
Furthermore, developing the correct tone of voice across all your platforms is essential. At Chetaru, we have a dedicated in-house copywriting team. Our team are able to write unique content. And moreover, are capable of working on projects of any size.

Case Studies

Case studies show how your business has helped solve a client problem. And effectively promote products & services. Which can help increase business. Furthermore, case studies are versatile. This is because they can be incorporated into many platforms.

Other benefits include:

  • Adding value to products & services
  • Better relate your products & services to customers. Better outlining their advantages
  • Encourage more conversions
man sat at desk with laptop

Human elements. Video is powerful. And moreover, can really help enhance a case study. Which can explain your products, services & success stories. Undeniably, people buy into other people. Which undoubtedly, builds further brand credibility.

Improving search engine ranking. Markedly, keywords in a case study can boost rankings.

Original blog content. There may come a point when you run out of blog ideas. Nonetheless, use of case studies may solve this issue.

Benefits to customer & client. Unquestionably, case studies promote both the clients business. As well as your company.


Testimonials are similar to case studies. Which furthermore, promote goods & services. And help endorse your business. Furthermore, they also show your customers you are results driven & trustworthy.

At Chetaru, we use the following components to build a compelling testimonial:


Images. Help build trust in a brand. And develop empathy with customers
stories. Customers crave originality and want to hear about brand uniqueness.

Data. Data in a testimonial can add value. And make you look like an expert. As well as show off stats about your business.

Personas. Personas help attract custom. Making use of attitudes, values & beliefs. Furthermore, customers with values similar to your own are more likely to engage with you.

Endorsements. Customers are excited by endorsements from large, well known brands. Helping build confidence & trust. And a higher chance of engagement.

Blogs & articles

Blogs are an essential part of your digital marketing activity. They help to share your expertise. And help build credibility whilst showcasing products & services. They help create better engagement. And improve website ranking.

Benefits of blogging:

Help improve organic rankings of specific pages. Achieved through indexing of domain pages.

Add a human element to your business. By including content & issues you are passionate about. Showing your customers that you go above & beyond.

ecommerce websites

Work perfectly alongside social media. They particularly give your customers a short posted overview. With the option to read more. Backlinks simultaneously improve SEO ratings. Bridging customers directly to your products & services.

Add authority to your business. Giving you an outlet to share your industry knowledge. Which builds brand trust & integrity. Customers may subsequently convert. Wanting to use services from a skilled & experienced company.

Help improve conversion rates. Regular posting makes a business engaging & active. And brand loyalty can ultimately convert into sales.

Other benefits include:

Potentially improve inbound links. Authoritative, informative & cutting-edge content may be linked to from other authors. Further improving your SEO ranking.

Improve ranking for long tail keywords. By posting regular blogs, customers are more likely to access these. By using specific long tail keywords.

content writing

Such keywords are less common. But do ultimately convert well. They help create more opportunities for customers to convert into paying clients. They create new channels of communication with your customers. Allowing you to respond to customer feedback, suggestions or queries. Valuable insight that can be used to further refine your products & services. They help improve SEO rankings. Providing regular posted content & improving page rankings.

Website Content

In the digital age, websites are unquestionably a valuable marketing asset. As well as an essential source of information. If you don’t have a website, you are immediately at a competitive disadvantage. Because it is often the first port of call for a customer to access your businesses information. Subsequently, many business owners make the mistake of favouring things such as design & functionality. In contrast to compelling, informative content.


Lengthy, badly written & uninformative content will not retain user interest.
Are you unsure of how to create great website content? If so, we recommend leaving it to the professionals. At Chetaru, we have a highly skilled & experienced content team. We get to know your business in-depth. By auditing your existing content. And reporting on what works & what doesn’t. We revitalise your existing copy. Into exciting & potentially income generating words.

Website Biographies

Staff biographies help build trust amongst your customers in their skill and ability. As such, the correct tone of voice is essential here. Which allows the uniqueness of the brand to be fully captured.

Are you looking to create staff biographies that really stand out against your competition? Are you keen to capture the format, voice & content of your employee & business in the right way? Chetaru are perfectly placed to help.

Website Product Profiles

It is true to say that ordering online is convenient, easy and affordable. As such, online businesses are being established at a vast rate. However, some businesses treat product descriptions as an afterthought.

ecommerce clothing website

Which can be a dangerous mistake to make. As ultimately, quality of product copy is vital to online sale success!

At Chetaru, our content team has industry experience in the e-commerce sector. And as such, know how to create product copy that aims to increase sales. We are happy to work with businesses that have products with no descriptions at all.

Press Releases

Do you own a small business? Are you looking to get media coverage of it? It is difficult to write an effective press release if you lack experience in doing so. Why risk writing a press release that is half-baked? The team at Chetaru can write a highly engaging PR article. Which we achieve by:

  • Making a story truly newsworthy
  • Writing headlines that will really make customers take note of your business, product or services
  • Writing a killer summary that will really get you noticed with the media
  • Creating a concise piece that can easily be understood by your customers & target audience
  • Including useful quotes about your business to provide further insight
angelina bell website

Content Strategy

Do you know what you are hoping to achieve with your current content? Would you know how to measure its success? If not, the content team at Chetaru can help. We will look at what your current content is achieving. And how well it connects with your business plan. And we can build a content strategy fully tailored to this. The content team at Chetaru achieve this in a number of ways:

  • Working out what objectives you are hoping to achieve from existing & new content
  • Helping you stand out from the competition using content
  • Discovering how you can measure your contents success
  • Helping you discover your target audience. Building your content to suit this
  • Identifying the best platforms to publish to
  • Suggesting the frequency & type of content
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Are you interested in copywriting?

Contact us today. We can explain our copywriting services in more detail. And subsequently, how they can positively influence your business.

Contact us

What People Say

Before we began working with Chetaru, we were struggling to gain followers on Linkedin and Twitter. Once Chetaru got involved, followers increased on both accounts, particularly for Twitter which gained 372 followers from previously no followers whatsoever. Impressions and mentions on both accounts have also risen significantly thanks to working with the Social Media team at Chetaru.

APM North East

We have been working alongside the social media team at Chetaru to manage our social media accounts. Specifically, to raise awareness of our charity and what we do, with specific regards to upcoming events. Previously the account hadn’t been updated very often. However once Chetaru took over, impressions increased from 200-300 to 6000-7000 per month and followers increased from 200 to 341


Chetaru found us when we had lost a lot of momentum and keenness to be online. We ranked fairly well for some keywords but our site was pretty awful. Chetaru managed to convert our site to something that is visually appealing, works on mobiles and ultimately does the job. The team worked well to pick up the slight loss in web ranking and now we outrank and outperform a lot of organisations with a lot more resources than we have. Chetaru really have been a powerful addition to what we do.

Ed Grunfeld You Charter Direct

I've worked with Tarun and team over 4 years now on all projects digital content related. It's been a pleasure to have developed a trustworthy professional relationship with such a highly competent crew that delivers at the highest skill level. It's my privilege to recommend Tarun, and Chetaru. If you don't know, now you know!

Jesse Heller

Chetena and her team did a terrific job. She is extremely technically savvy and very detail oriented. She was very prompt in our communication line, and exceeded all my expectations. I look forward to working with Chetena again.

Kushal Tantry

Chetena has been a pleasure to work with. She has a great attitude and is very approachable. I had a fantastic experience working with Chetena - she was always efficient and responded to me promptly. I would definitely work with her again and highly recommend CHETARU.

Emily Scott

Tarun does amazing work! Not only is he incredibly knowledgeable, he is extremely responsive and genuinely cares about client satisfaction. If you have limited technical knowledge, Tarun does a fantastic job of explaining complicated subject matter in a very basic way. I highly recommend his services.

Michael Bellom

Chetena and her company, Chetaru, has a wealth of knowledge and experience when it comes to digital strategy, digital development, SEO, SEM and Google Analytics. Her ability to bring to life creative mock-ups has been a huge asset to my team. As an expert in digital strategy and development, working with Chetena has positioned our products and services in a light that is the envy of our competition.

Jesse Heller

Chetaru understood my clash flow situation and provided me with flexibility in payment. Their social media and copywriting team managed my social accounts and blogs, affording me more time to work on other aspects of my business.

Angelina Bell