Chetaru provides: bespoke digital marketing strategies that help our clients outperform their competition
In an increasingly digital world, you can’t afford to be without a high performing digital and content marketing strategy.
How will prospective customers find you?
Does your brand have a visible and powerful digital presence?
Are your competitors occupying the space that you want to dominate?
Do your digital assets really reflect what you and your brand are all about?
Digital marketing isn’t a ‘nice-to-have’. In a world that’s been turned upside-down by COVID and other disruptions, any business without a digital mindset and convincing online presence is bound to fall well behind.
So, you need a digital partner that understands your needs; your obstacles; your passion; and your budget restrictions. A digital partner that will plot you a path to success. Success that translates into increased website traffic and quality leads.
A team of dedicated experts
We are a team of more than 25 people with a wealth of digital marketing experience and expertise that includes:
- Content strategists
- Digital connect managers
- Digital designers
- Social media professionals
- Video producers
A no-nonsense approach
Whatever the size of your business or budget, Chetaru will develop a strategy and deliver digital marketing solutions which give you an edge over your competition and position you for growth.
We won’t try to blind you with science or pull the wool over your eyes with digital jargon. We make a point of keeping our all clients fully in the picture every step of the way, with clear activity and results reports that offer all the visibility and metrics they need.
Our digital marketing services
Great digital marketing allows you to:
Search Engine Optimisation (SEO)
We have a tried-and-proven methodology for helping businesses rocket up the Google search rankings for strategically important keywords and terms linked to their brand, products or services.
Social Media Marketing
It might not be everybody’s cup of tea, but you need a strong and highly visible presence on social media platforms relevant to your business and your customer needs. Our social media philosophy is about quality over quantity, and delivering messages that you want your audiences to hear.
Well-written, SEO-driven copywriting is essential to all digital marketing because it will prompt your target customers into taking actions you want them to take by convincing them your product or service offering will solve their need and offer them value.
Pay-Per-Click, or PPC, is a proven method of driving quality leads to your website by advertising directly on search engines. Some companies waste thousands of pounds on mindless PPC – but we’ll make sure that every penny you commit is well-spent.
Why does digital marketing matters?
Great digital marketing allows you to:
Reach your customers anytime, anywhere
Having a strong online presence in today’s digital world is crucial. Around 7.7 billion people use the internet worldwide, meaning that the potential to reach potential customers is vast. With the right strategies in place, there’s nothing to stop you from succeeding, however, knowing the ins and outs of what works is where a problem may arise.
Thanks to our dedication to our industry and years of experience, we know what it takes to implement a digital marketing strategy that delivers results. Our digital marketing solutions and services will empower your brand with the opportunity to reach customers across the globe. All the while, we’ll work on establishing your online presence at the same time. Simply put, without the right type of digital marketing strategy in place, potential customers will look elsewhere. And, that’s not worth risking. We’ll ensure that your business reaches more leads for your products and services.
Target your exact audience
Our digital marketing services will allow you to target an exact audience that is relevant to your business. We work to create a bespoke solution that will reach your ideal audience, rather than a generic approach. This means that your products and services are going to get seen by potential customers. We provide valuable insights into your target audience, which shapes the digital marketing campaign for your brand.
In the case of a social media ad campaign, you’ll gain insights from our experts to set parameters. This means that your ad will be valued as it’ll be seen by the audience that’s relevant to your business. You can even segment the targeted audience according to various characteristics inclusive of age, active times, and location. No matter your digital marketing goals, Chetaru is dedicated to achieving results for your brand to reach success.
Generate and convert leads
Are you tired of seeing your competitors doing well, and wondering why you’re not gaining traction? Even if you’re offering the same products and services as others, you won’t automatically secure business. In fact, brands that achieve results consistently have a clear digital marketing strategy. The combination of a website for SEO and social media accounts that run paid campaigns generate new leads. If your brand is lacking both, you have the answer to why you’re falling behind your competitors.
From day one, we will implement a clear digital marketing strategy that delivers real-time results. If you’re serious about succeeding in the digital world, take action today, beat your competition, and reap the rewards.
Enjoy great return on investment
Digital marketing campaigns with Chetaru are guaranteed to provide your business with an impressive return on investment. As the most cost-effective way to grow your brand, ROI is the biggest reason why digital marketing is worth it. Unlike other means of marketing, you can spend less and still achieve BIG results.
Interested to know more? Here’s an example. Through email marketing campaigns you can earn up to $44 for every $1 spent. And, other methods inclusive of social media and PPC campaigns are capable of providing maximum profit for your business while you invest a comparatively smaller amount. By working with the right expert team, you’ll receive the right advice to help you implement and run effective campaigns that guarantee ROI. We’re committed to helping you make the most out of your digital marketing efforts.
Compete with industry giants
Competition can be empowering, but it can also be deflating. In today’s digital era, competing with other brands is necessary. Our digital marketing solutions will equip your brand to beat the big brands in your market niche. With the ability to identify and employ strategies that industry giants are using, you’ll generate maximum leads.
Through PPC and SEO methods, your brand will be capable of reaching the top. Our extensive experience in SEO strategies will see your website be ranked due to its relevancy. This is important for any brand that wants to grow as, without a presence in search engine results, there’s no way to succeed. By creating relevant content enriched with keywords that beat your competitors, your brand will rank higher on search engines. No matter how much money a competitor spends, with the right SEO strategy and digital marketing techniques, you’ll be ahead of the game.
Track and evaluate progress at all times
We understand that you want to make the most out of every investment. That’s why we’re as committed to your brand’s success as you are. When you invest in a digital marketing campaign with Chetaru, we ensure that every effort is made to ensure valuable results. You’ll be able to easily track and optimize your campaigns to achieve the goals set, giving complete satisfaction of reaching milestones. While running the campaign, we provide you with the tools to track all metrics including conversions, clicks, shares, likes, and much more. This means that you’ll be completely informed of how your campaigns are performing all of the time. We value transparency and while we provide advice, you have ultimate control. With these tools, you’ll have control over achieving the best possible outcomes.
What is digital marketing?
Digital marketing is the use of the internet, mobile devices, apps, social media, search engines, blogs, email newsletters, online videos and other channels to reach consumers.
Digital marketing is a vital component in building online visibility and brand or product or service awareness.
It is highly measurable, and has a key role to play in driving conversions and creating customer loyalty – and digital marketers are increasingly using data and personalisation to achieve these goals.
What are digital marketing services?
Digital marketing services include the designing and building of websites or apps, organic search, paid SEO like pay-per-click (PPC), content marketing (such as blogs, landing pages, video and infographics), social media and email marketing.
All of which will help you build your brand, increase online visibility, target customers, create conversions and drive loyalty.
But it’s important that businesses have a digital marketing strategy that pulls these activities together and helps them focus on the channels that will be most relevant and effective to their brand and its customer base.
Is digital marketing cost-effective?
Digital marketing is highly cost-effective.
Digital marketing costs considerably less than traditional and other outbound marketing and yet generates far more in terms of ROI (Return On Investment) by driving leads and conversions.
The inherent measurability and reporting transparency of digital marketing empowers businesses of all types to be more goal-oriented and to focus on the activities that will best help them attain those aims.
For instance, while having high volumes of web traffic is great, is your website attracting the right audiences and are they converting into actual customers? If it’s not, you can, for instance, adjust your content or retarget your advertising to make sure that your spend is being used to its best possible effect.
Equally, high-quality content is proven to not only engage new audiences but also help retain customers – a hugely important factor if you consider that it costs five times more to acquire a new customer than it does to keep an existing one.
Does digital marketing work?
If digital marketing didn’t work, Amazon wouldn’t be the behemoth that it is today.
While Amazon may have started off as an online bookstore offering convenience and low prices, it has continually leveraged customer data to shape its marketing plan in line with a strategy driven by what Jeff Bezos himself describes as an ‘obsessive focus on the customer’.
With all the will in the world, traditional marketing – like PR, print advertising and billboard posters – could never provide anywhere near the picture or KPI-driven reporting transparency needed to tell businesses how their marketing was actually going.
And it isn’t just about the big boys like Amazon. Digital marketing has completely levelled the playing field, allowing businesses of all shapes and sizes to reach and engage with customers from right across the globe. No matter what your budget is, there are ways to communicate with and attract customers with digital marketing activities like social media.
So, to conclude, digital marketing absolutely works if you have a great strategy and the right components in place.
Let Chetaru be your digital partner
Are you interested in learning more about how we can help your brand reach success? Contact us today to discuss your digital marketing needs.