Chetaru provides customised digital marketing solutions in India to help our clients outperform the competition
Digital marketing is an umbrella term for all of the marketing efforts that are conducted online. This can include anything from email marketing to social media marketing to search engine optimisation.
Digital marketing is important for businesses because it allows them to reach a wider audience than they would be able to through traditional marketing methods.
Additionally, digital marketing is far more cost-effective than traditional marketing methods, making it a more attractive option for businesses on a budget.
Digital marketing isn’t a “nice-to-have.” In an era that’s been turned upside-down by COVID and other disruptions, any company without a digital mindset or compelling online presence is certain to fall behind.
So, you need a digital partner who understands your needs; your obstacles; your passion; and your budget restrictions. A digital partner that will plot you a path to success. Success that translates into increased website traffic and quality leads.
A team of dedicated experts
We are a team of more than 25 people with a wealth of digital marketing experience and expertise based in India that includes:
- SEO Specialists
- Content Strategists
- Digital Connect Managers
- Digital Designers
- Social Media Professionals
- Video Producers
A no-nonsense approach
Chetaru will design a plan and provide digital marketing services that give you an advantage over your competition and help you grow.
We don’t attempt to deceive you with science or mislead you with digital jargon. With complete visibility and data, our clients are constantly updated on every stage of the process, with clear activity and result reports that offer all the information they need.
Why does digital marketing matter?
In a world where technology is constantly evolving, it’s more important than ever to keep up with the latest digital marketing trends. By doing so, you’ll not only stay ahead of the competition, but you’ll also be able to better connect with your target audience. After all, nearly everyone is now online, and that number is only going to grow in the years to come.
Digital marketing provides an efficient and cost-effective way to reach out to customers all over the world. It also allows you to track results and measure your return on investment (ROI). This means that you can quickly adapt your campaigns based on what’s working and what’s not. Overall, digital marketing is an indispensable tool for any business that wants to stay afloat in today’s competitive landscape.
Businesses can use many different digital marketing strategies to reach their target audiences. The most important thing is to choose the right digital marketing strategy for your business and your target audience. Once you have done that, you can begin implementing your digital marketing plan.
Our digital marketing services
1. Search Engine Optimisation (SEO)
Search Engine Optimisation, or SEO, is the process of optimising a website for Google search with the goal of earning higher web traffic levels and improving the visibility of the site. SEO is accomplished through on-site optimisation, which includes things like choosing the right keyword phrases to target, using those keywords throughout the site content, and making sure that the site’s code is clean and efficient. Off-site optimisation focuses on building backlinks to the site from other high-quality websites. Both on-site and off-site optimisation are essential for anyone who wants their website to be successful in Google searches.
We have a tried-and-proven methodology for helping businesses rocket up the Google search rankings for strategically important keywords and terms linked to their brand, products or services.
2. Content Marketing
The term “content marketing” refers to the creation and distribution of content with the goal of engaging customers and driving sales. The type of content that is created can vary widely, but it must be relevant to the target audience and offer some value. For example, a company selling shoes may create articles about different types of shoes, how to choose the right shoe for different activities, or tips for caring for shoes. The goal is to provide helpful information that will encourage customers to buy shoes from the company. In addition to articles, content marketing can include videos, podcasts, infographics, and more. The key is to create compelling content that will resonate with the target audience. With the right strategy, content marketing can be an effective way to drive sales and build brand loyalty.
3. Web Designing
A well-designed website is essential for any business that wants to succeed in the digital age. Not only does a website provide a platform for customers to learn about your products and services, but it also helps to build trust and credibility. In order for a website to be effective, it needs to be designed with both the user and the search engines in mind. User experience is crucial for keeping visitors on your site, and SEO is essential for driving traffic. A good web design company will be able to create a site that strikes the perfect balance between these two elements. With a well-designed website, you’ll be able to reach more customers and grow your business.
4. Social Media Marketing
With the advent of social media, marketing has changed more in the last ten years than it did in the previous hundred. In the past, companies that wanted to reach a wide audience had to rely on expensive advertising campaigns, often with no way to gauge their effectiveness. Today, social media provides a cost-effective way to reach out to potential customers and get instant feedback on your marketing efforts. By monitoring online conversations and responding to customer complaints or praise, you can adjust your strategy on the fly and ensure that your marketing dollars are well spent. In addition, social media provides a valuable opportunity to build relationships with customers and create a sense of community around your brand. With a little effort, social media can be a powerful tool for any business.
5. Pay-Per-Click (PPC) Advertising
PPC advertising is an effective way to reach potential customers, and it can be used to promote products, services, and website content. Businesses can control how much they spend on PPC advertising by setting a daily budget and bid amount. PPC ads can be targeted to specific audiences based on factors such as location, age, gender, interests, and keywords. The effectiveness of PPC advertising depends on the quality of the ads, the relevancy of the keywords, and the targeting options used. You also need to make sure that your website is optimised for conversion so that visitors take the desired action once they reach your site. When done correctly, PPC can be an effective tool for driving targeted traffic to your website.
6. Email Marketing
Email marketing is a digital marketing strategy that uses email messages to promote products or services. It can be used to build relationships with customers, generate leads, or even promote sales. Email marketing is an effective way to reach a large audience with a personal message. It can also be customised to target specific demographics or interests. And, best of all, it’s relatively inexpensive compared to other marketing channels. When done correctly, email marketing can be a powerful tool for building your business.
A study found that email marketing is most effective when targeted and personalised.
The most important thing to remember about digital marketing is that it is constantly changing. What works today might not work tomorrow. As a result, it is important to keep up with the latest trends and best practices. At Chetaru, we evolve our strategies with the latest trends, always trying to keep you ahead of your competitors.
Our digital marketing process
Content Calendar Creation
Social Media Calendar Creation
SEO – On-page and Off Page
At Chetaru, we believe that a comprehensive digital marketing strategy is key to success in the modern world. That’s why we take care to cover all the bases with our clients. Our process begins with competitor research, which is key in understanding what your competitors are doing online and where they are succeeding. We then move on to keyword research to identify the best terms to target in your campaigns. Once we have a solid understanding of your industry and your target market, we create a detailed strategy outlining our plan for achieving your goals. This strategy forms the basis for our content calendar, which maps out the topics and messaging for all your digital channels. SEO (Search Engine Optimisation) is an important part of any digital marketing project and our team is experienced in both on-page and off-page SEO tactics. We also create social media and email marketing campaigns and optimise your website for better search engine visibility. Finally, we regularly review your progress and adjust our tactics as necessary to ensure continued success. We help our clients maximise their reach and achieve their desired results.
Contact us today to learn more about our digital marketing services or to get started on your next campaign.
White label partner for agencies
If you’re an agency looking to outsource your digital marketing services, we can help. We’re a white label partner, which means we can provide you with the tools and resources you need to succeed. We have a team of experienced professionals who can handle all aspects of digital marketing, from white label seo to email marketing. We’ll work with you to create a custom plan that fits your needs and ensure that your clients are happy with the results. Contact us today to learn more about how we can help you grow your business.
We’re proud of our work
“Thanks to Chetaru’s efforts, they vastly improved the e-commerce site resulting in increased website traffic and inquiries. Their work exceeded our expectations, delivering the output in a short time frame. They were enthusiastic, friendly, and interactive.”Director Accurate Systems Labelling Ltd
“Chetaru has a seamless workflow that consistently educates us on unfamiliar aspects of their partnership. They built a catalog for industry terms they might need for their services. Overall, We are satisfied with their work.”Director Tribe365
“The Chetaru team delivered excellent solutions, meeting the requirements with care and attention. They communicated well and ensured that everything was delivered on time.”President E1, Ltd.
What is Digital Marketing?
Digital marketing is the use of the internet, mobile devices, apps, social media, search engines, blogs, email newsletters, online videos and other channels to reach consumers. Digital marketing is a vital component in building online visibility and brand or product or service awareness. It is highly measurable, and has a key role to play in driving conversions and creating customer loyalty – and digital marketers are increasingly using data and personalisation to achieve these goals.
What are Digital Marketing Services?
Digital marketing services include the designing and building of websites or apps, organic search, paid SEO like pay-per-click (PPC), content marketing (such as blogs, landing pages, video and infographics), social media and email marketing. All of which will help you build your brand, increase online visibility, target customers, create conversions and drive loyalty. But it’s important that businesses have a digital marketing strategy that pulls these activities together and helps them focus on the channels that will be most relevant and effective to their brand and its customer base.
Is Digital Marketing Cost-Effective?
Digital marketing is highly cost-effective. Digital marketing costs considerably less than traditional and other outbound marketing and yet generates far more in terms of ROI (Return On Investment) by driving leads and conversions. The inherent measurability and reporting transparency of digital marketing empowers businesses of all types to be more goal-oriented and to focus on the activities that will best help them attain those aims. For instance, while having high volumes of web traffic is great, is your website attracting the right audiences and are they converting into actual customers? If it’s not, you can, for instance, adjust your content or retarget your advertising to make sure that your spend is being used to its best possible effect. Equally, high-quality content is proven to not only engage new audiences but also help retain customers – a hugely important factor if you consider that it costs five times more to acquire a new customer than it does to keep an existing one.
Does Digital Marketing Work?
If Digital Marketing didn’t work, Amazon wouldn’t be the behemoth that it is today. While Amazon may have started off as an online bookstore offering convenience and low prices, it has continually leveraged customer data to shape its marketing plan in line with a strategy driven by what Jeff Bezos himself describes as an ‘obsessive focus on the customer’. With all the will in the world, traditional marketing – like PR, print advertising and billboard posters – could never provide anywhere near the picture or KPI-driven reporting transparency needed to tell businesses how their marketing was actually going. And it isn’t just about the big boys like Amazon. Digital marketing has completely levelled the playing field, allowing businesses of all shapes and sizes to reach and engage with customers from right across the globe. No matter what your budget is, there are ways to communicate with and attract customers with digital marketing activities like social media. So, to conclude, digital marketing absolutely works if you have a great strategy and the right components in place.