About Vigor Doors
Vigor Doors is a UK specialist door and screen manufacturing and installation company based in the North-East of England.
The client manufactures, supplies and delivers fire doors, doorsets, soundproof doors and screens to Commercial, Educational, Residential and Healthcare sector customers across the UK.
Although Vigor Doors is based in the North-East and manufactures products on-location at its state-of-the-art facility there, it offers a nationwide delivery and installation service.
The challenge
As a new business, Vigor Doors needed to build its brand and digital presence from the bottom up, and bring it to life.
It can take in-house digital and marketing teams years to develop comprehensive brands – and the challenge is becoming harder all the time in what is a fast-moving and increasingly complex and competitive digital landscape.
The client understandably wanted to move quickly – and it neither had the time nor the kind of budget it would take to recruit for and develop an in-house marketing capable of delivering what it needed.
Vigor Doors therefore needed to employ a multi-service digital marketing agency with the skills, capabilities and expertise necessary to comprehensively present its offering and tell its story online.
Chetaru – as a 365-degree service agency with extensive experience of successfully building brands and delivering best-in-class digital marketing strategies – was the perfect fit for the brief.
Telling the Vigor Doors story across all channels
What is the unique Vigor Doors brand proposition? What sets Vigor Doors apart from other specialist door suppliers?
First and foremost, the passion and dedication of its people.
As its name suggests, Vigor Doors takes a vigorous and rigorous approach to getting its customers’ doors right the first time, whether that be manufacturing fire doors that enhance occupant safety or installing soundproof doors that minimize unwelcome noise.
That passion and desire to get doors right the first time is also reflected in Vigor Doors’ customized offering. Its bespoke design service and craftsmanship allows Vigor Doors to design beautiful doors that match and stand tall in any environment.
At Chetaru, we believe that it’s incredibly important to continually think about what makes our clients stand out from the crowd – and to always articulate and highlight their PODs (points of difference).
It was therefore vital that Chetaru presented the Vigor Doors passion and unique offering across all digital brand channels, from its mobile-friendly website and its ongoing content strategy and from its search strategy to its social media approach.
What did Chetaru deliver?
A stylish, mobile-friendly website that successfully drives conversions
A brand story reflecting the elements that set Vigor Doors apart
Comprehensive and easy-to-implement Brand guidelines
Ongoing search and social media strategies and tactics for driving potential leads to the website
A highly visible online presence for driven by Chetaru’s continuing data-driven strategy
The Chetaru approach
Digital Connect – the Chetaru approach
Digital Connect is our full digital service.
Our 25-strong team works collaboratively with you to become an extension of your business, delivering long-lasting, powerful results.
How Does Digital Connect Work?
You set the budget and we get to work. Our Digital Connect Process consists of various stages to ensure maximum penetration for minimum effort, including
- Client Onboarding – we begin to understand who you are and what work will be needed
- Foundation – we understand who you are
- Planning – we lay what’s needed to deliver your activity
- Implementation – we are your digital department
As expected, Digital Connect has proved incredibly fruitful during our ongoing relationship with Vigor Doors.
Results
498.52%
As of January 2021, there has been an increase in the number of website users compared to May 20.
616.36%
Of those have been brand new visitors – in other words, people that had never visited the website before And this digital success has significantly contributed to Vigor Doors DOUBLING ITS FINANCIAL TURNOVER.
That’s how much we’ve helped boost Vigor Doors’ sustainable traffic and revenue growth by so far.
Staggering, right?
So how have we done it?
- Newly developed brand that helps set Vigor Doors apart from the competition
- Responsive new SEO- and mobile- friendly website that converts leads
- Results-driven and highly impactful content marketing strategy
- Much improved SERP (Search Engine Page Results) rankings for competitive strategic keywords that help make Vigor Doors’ more visible to potential customers on Google and other search engines.
We’d love to achieve similar results for your business
Get in touch and start your digital journey to success today!
We’d love to achieve similar results for your business
Get in touch today.