Vigor Doors Case Study

BUILDING THE VIGOR DOORS BRAND TO LIFE AND TELLING ITS STORY ONLINE

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    About Vigor Doors

    Vigor Doors is a UK specialist door and screen manufacturing and installation company based in the North-East of England.

    The client manufactures, supplies and delivers fire doors, doorsets, soundproof doors and screens to Commercial, Educational, Residential and Healthcare sector customers across the UK.

    Although Vigor Doors is based in the North-East and manufactures products on-location at its state-of-the-art facility there, it offers a nationwide delivery and installation service.

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    The challenge

    As a new business, Vigor Doors needed to build its brand and digital presence to life from the bottom up.

    It can take in-house digital and marketing teams years to develop comprehensive brands – and the challenge is becoming harder all the time in what is a fast-moving and increasingly complex and competitive digital landscape.

    The client understandably wanted to move quickly – and it neither had the time nor kind of budget it would take to recruit for and develop an in-house marketing capable of delivering what it needed.

    Vigor Doors therefore needed to employ a multi-service digital marketing agency with the skills, capabilities and expertise necessary to comprehensively present its offering and tell its story online.

    Chetaru – as a 365-degree service agency with extensive experience of successfully building brands and delivering best-in-class digital marketing strategies – was the perfect fit for the brief.

    Telling the Vigor Doors story across all channels

    What is the unique Vigor Doors brand proposition? What sets Vigor Doors apart from other specialist door suppliers?

    First and foremost, the passion and dedication of its people.

    As its name suggests, Vigor Doors takes a vigorous and rigorous approach to getting its customers’ doors right the first time, whether that be manufacturing fire doors that enhance occupant safety or installing soundproof doors that minimize unwelcome noise.

    That passion and desire to get doors right the first time is also reflected in Vigor Doors’ customized offering. Its bespoke design service and craftsmanship allows Vigor Doors to design beautiful doors that match and stand tall in any environment.

    At Chetaru, we believe that it’s incredibly important to continually think about what makes our clients stand out from the crowd – and to always articulate and highlight their PODs (points of difference).

    It was therefore vital that Chetaru presented the Vigor Doors passion and unique offering across all digital brand channels, from its mobile-friendly website and its ongoing content strategy and from its search strategy to its social media approach.

    What did Chetaru deliver?

    A stylish, mobile-friendly website that successfully drives conversions

    A brand story reflecting the elements that set Vigor Doors apart

    Comprehensive and easy-to-implement Brand guidelines

    Ongoing search and social media strategies and tactics for driving potential leads to the website

    A highly visible online presence for driven by Chetaru’s continuing data-driven strategy

    The Chetaru approach

    This is the tried-and-trusted approach Chetaru takes with all clients – and, as expected, it has proved incredibly fruitful during our ongoing relationship with Vigor Doors.

    • Client Onboarding – we begin to understand who you are and what work will be needed
    • Foundation – we understand who you are
    • Planning – we lay what’s needed to deliver your activity
    • Implementation – we are your digital department

    Results

    50.96%

    That’s how much we’ve helped boost Vigor Doors’ sustainable traffic and revenue growth by so far.

    How?

    • Newly developed brand that helps set Vigor Doors apart from the competition

    • Responsive new SEO- and mobile- friendly website that converts leads

    • Results-driven and highly impactful content marketing strategy

    • Much improved SERP (Search Engine Page Results) rankings for competitive strategic keywords that help make Vigor Doors’ more visible to potential customers on Google and other search engines.

    Staggering, right?

    And that’s not all. We’ve also increased website traffic and potential leads by a highly impressive

    54.5%

    Collaboratively, we have also achieved the below results:

    • 52.94% increase in Facebook engagement
    • 137.5% increase in Instagram post clicks
    • 135.48% increase in Twitter post clicks
    • 8.88% increase in LinkedIn engagement

    We’d love to achieve similar results for your business Get in touch today

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