Tempsens Instruments is one of the world’s largest solution providers of thermal and cable products, with manufacturing facilities in India, Germany, and Indonesia.Visit Website
The client had a poorly performing existing website with a very localised feel that didn’t properly reflect the international nature of the business or its markets, nor the extensive range of products it could now offer.
Organic traffic was low, meaning that Temspsens had to rely on expensive 3rd party listings which gave a poor return on investment. Leads were therefore minimal, and difficult to convert.
How could Tempsens generate considerably more quality traffic and leads without spending a fortune on unreliable paid advertising?
Tempsens also wanted to build eCommerce capabilities into any new website.
Chetaru’s solution was to use the Magento platform to build an outstanding international and multilingual SEO-optimised website with eCommerce capabilities that would:
- Reflect the international nature nature and reach of the Tempsens brand
- Significantly increase organic visits, quality leads and conversions
- Greatly reduce Tempsens’s reliance on 3rd party B2B listings, thereby reducing costs and increasing the efficiency of the sales process
After an initial push on highly targeted PPC, Chetaru also embarked on a strategic six-month digital marketing campaign focused on sustainable SEO.