Holiday At Home - Chetaru
holiday at home case study

About Holiday at Home

Holiday At Home is a vacation rental company based in the United Kingdom that offers a variety of holiday homes, cottages, and apartments for rent in nearby areas of North Yorkshire.

39.6%

Organic traffic increased in four months. Also, targeted keywords improved, ranking for search engines increased, and visibility in search results improved for a wider range of keywords.

That’s how much we’ve helped boost Holiday at Homes’ sustainable traffic and revenue growth by so far.

If these are the kinds of results you’re looking for with your website and digital marketing, please get in touch so that we can help you significantly grow your business

The Challenge

  1. Standing out: The vacation rental market is extremely competitive, making it difficult for Holiday at Home to differentiate itself and draw more organic visitors and quality leads.
  2. Difficulty in targeting relevant keywords: Holiday at Home was getting a lot of traffic already, but they struggled to get the traffic from the lead-generating keywords.
case study holiday at home

Chetaru’s Solution

For Holiday At Home, Chetaru devised an effective strategy to target relevant keywords and achieve the optimal balance between high-volume and high-relevance keywords. This approach not only increased website traffic but also attracted more qualified leads.

What we did:

  1. Conducting keyword research to identify relevant and high-volume keywords to target in the website’s content and meta tags.
  2. Optimizing the website’s on-page factors, such as title tags, headings, and meta descriptions, to better match the lead-generating keywords and improve the website’s relevance to search engines.
  3. Improved the website’s technical SEO: fixed crawl errors, optimized the website’s loading speed, and ensured the website was mobile-friendly.
  4. Building high-quality backlinks from reputable websites to improve the website’s authority and credibility in the eyes of search engines.
  5. Created fresh and relevant content for the users.

Final Outcomes:

After only four months of employing these SEO techniques, the Holiday at Home website experienced remarkable increases in its performance.

  1. Organic traffic increased by 39.6%
  2. By strategically optimizing the website for targeted keywords, we have seen an impressive improvement in rankings that directly drove more search engine visibility and traffic.

If these are the kinds of results you’re looking for with your website and digital marketing, please get in touch so that we can help you significantly grow your business

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