Building The Faye Brand To Life And Telling Its Story Online

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About Faye

How Chetaru digitised Faye, within set boundaries.

Faye is one of the Fastest Growing Private Companies in America listed on the Inc. 5000. They sell, develop and innovative scalable business software that can be implemented quickly and easily to help businesses prosper and grow.

We began working with Faye in 2014 and since then we have helped them with website redesign, logo design and SEO.

Slow loading website leads Fayedigital to work with Chetaru to develop a new WordPress site

Faye is a software implementation business. They became aware that their existing site was no longer fit for purpose when they found that the site took over ten seconds to load. An unacceptable time to wait. As a result, they decided to approach Chetaru.

They had previously worked with us on web, app and graphic design projects. Chetaru created a new fast loading, highly usable site. Boasting advanced menus and form functionality. As well as the successful integration of SEO from the existing site.

Faye Business Systems Group (Faye) is changing the international implementation of software for businesses. And challenging the traditional approach used by most software companies. Faye offers a different approach. Allowing our customers to gain the most substantial ROI possible.

Faye creates systems that work in tandem with other software. And systems that are fast, communicative and supportive.

Slow loading and un-necessary code. Just some of the issues of the existing site

The old website was very slow and furthermore contained a lot of unnecessary code. The site also took more than ten seconds to load. This is unacceptable because many users will not wait this long. And are likely to abandon the page.

Fayedigital had successfully worked in the past with Chetaru on web, app and graphic design projects. As such, the choice for them became easy

Faye  had been working with Chetaru since 2012 on a range of projects. Such as web design and development, app development and graphic design. They were well aware that the existing site needed replacing. They approached Chetaru who recommended a WordPress managed site with Visual Composer. This allowed easier content updates.

Because the existing site had many pages, it required a comprehensive menu. Which not only looked good but is also easy to use. For this reason, Chetaru used Uber Menu which was able to fulfil these requirements. The new site also used act-on forms to capture leads. Which could be customised according to the new design. The existing Faye site ranked well and achieved lots of visitors. So, the team ensured that SEO remained stable for the new site. Achieved by successfully implementing new URLs, re-directions and on-page SEO as necessary.

In addition to the main site, Chetaru also created a documentation library https://documentation-library.fayebsg.com/.

This contains documentation about software they have developed for integrating with Sugar. The critical challenge was to create a client interface for easy updating of text and manuals. The solution was a WordPress library that allowed easy updating of content and seamless navigation.

Services provided by Faye include

  • Consulting
  • Project management
  • Training
  • Integration
  • Custom development
  • Custom reporting
  • Data migration
  • Installation
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