CDDFT (County Durham and Darlington NHS Foundation Trust) were already updating their own Twitter account. However, they identified that there was room for improvement with regards to the number of followers and impressions they were experiencing on it. Resultantly, they decided to begin working with the social media team at Chetaru to attempt to turn things around.
Client: CDDFT Charity
Category: Social Media
CDDFT stands for County Durham and Darlington NHS Foundation Trust.
CDDFT are an ambitious and innovative organisation employing around 8000 staff and serving a population of around 650,000 people. And furthermore, are one of the largest integrated care providers in England.
CDDFT have two main hospitals. Darlington Memorial Hospital and University Hospital of North Durham. CDDFT also run the Centre for Planned Care in Bishop Auckland. In addition, CDDFT also have community hospitals in Chester-Le-Street, Shotley Bridge, Barnard Castle, Sedgefield and Weardale. In addition to 80 more community-based settings and in patients homes as well.
CDDFT live by the vision of “getting it right first time every time”. And to help achieve this, they have two key improvement strategies. A quality improvement strategy. And a people strategy, “staff matter”.
Digital agency Chetaru worked alongside County Durham and Darlington NHS Foundation Trust to manage their social media accounts. The aim of this was to raise awareness of the CDDFT charity and what they do. Specifically, by posting about upcoming events.
Before Chetaru took over the CDDFT Twitter account, the account wasn’t updated very often and not much information was posted to it. Currently, CDDFT still post and update the Twitter account. However, Chetaru has largely taken over the day to day management.
Since Chetaru began working on the CDDFT social accounts, impressions have increased from 200-300 to 6000-7000 per month. Followers have also increased from around 200 to 341.
“We have been working alongside the social media team at Chetaru to manage our social media accounts. Specifically, to raise awareness of our charity and what we do, with specific regards to upcoming events. Previously the account hadn’t been updated very often. However once Chetaru took over, impressions increased from 200-300 to 6000-7000 per month and followers increased from 200 to 341.”