25 September 2017

What’s New in the iPhone X?

After some rather embarrassing leaks that showcased what the latest Apple phone would be like, the iPhone X was announced and shown last week to a cautiously optimistic audience. The big announcements made on Tuesday revealed that the leaks weren’t a hoax. The iPhone X is Apple’s 10-year anniversary celebration of the original iPhone, but it’s clear that the design has evolved a great deal since 2007.

The form factor has changed considerably: the original 3.5 inch screen, running at 320×480 certainly looks diminutive compared to a modern smartphone, but the basic smartphone screen itself hasn’t seen any radical new changes up until now. The Home button is mysteriously absent, with the screen occupying every corner of the phone. The metallic back cover has been changed back to glass, which means that you can smash both sides of the phone for consistency.

Physical appearance aside, the iPhone X brings a considerable performance upgrade in the form of a A11 Bionic chip, with 64/256GBs of storage, 3 GBs of RAM available and a 7 megapixel camera. In the tech world, what is powerful now will fall behind later, but the iPhone X and its little brother, the iPhone 8 are going to be the most powerful phones on the market at release. All this extra performance and screen space will result in more powerful app designs coming to fruition, as well as being more smooth and stable than ever to use.

Software improvements and additions were clearly a major focus of Apple as indicated by the leak, but they seem relatively minor at first. ARKit and Animojis are the latest bone thrown to the Augmented Reality crowd, but the results aren’t quite as impressive as the latest AR tech from any Android device. The replacement of the Home button with more screen shouldn’t be an issue, but the FaceID technology is already causing issues as false positives have already been reported, as well as privacy concerns.

The iPhone X comes with a bunch of other amenities: wireless charging, a powerful camera with 3D sensors but still lacks a headphone port, despite being ridiculed for not having one in the previous iPhone 7. Nevertheless, it’s well known that Apple products sell on name and brand recognition alone, and the extra power afforded by the new hardware means that new apps can be explored to their full potential. At Chetaru, we’re taking a keen interest in Apple’s latest design and its potential as an app powerhouse, with a dedicated app team building bespoke apps for clients around the world in a cost-efficient, speedy manner. Take a look at what we’ve built so far and see if we’re the company for you.

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