01 January 2019

SEO for Ecommerce Sites

SEO is important for any website, but Ecommerce websites need to take particular note of SEO best practices, as being found a few ranks higher in Google’s search results can make a huge difference for sales. Aside from the standard SEO practices that all websites should adhere to, Ecommerce websites have a particular set of rules and tricks to stick to. Product pages, category pages, customer input, and a range of other features are almost exclusively found on Ecommerce websites. And all of this needs to be designed and maintained correctly to gain the SEO benefits available. So what are the tricks for improving your SEO for Ecommerce Sites?

What Are The Basics of SEO for Ecommerce Sites?

Site structure

Information architecture is an important part of your ecommerce site, and can really help your SEO for Ecommerce sites. If you make sure there aren’t too many clicks between your home page and products, you won’t be wasting any link authority that can help these pages gain rankings.

Not only that, but if you have the architecture sorted, then it makes future expansions or adding new product ranges much easier. Another benefit of having a great structure is that you can ensure it ensures it’s as easy as possible for a customer to convert.

Google and other search engines will go through your link structure in order to initially find and then index your pages. If you can structure it well, this makes it a lot easier for crawlers to find and index your pages.

Unique product copy

When faced with loading thousands of products online, one thing that many ecommerce retailers do is upload the manufacturer descriptions for each product. However, from an SEO standpoint, this is not a good idea.

As far as Google can see, you are reusing content from elsewhere, and fail to differentiate your website from the competition. The best thing to do is to come up with your own original copy for product descriptions. It may take a while, but it will be worth it in the long-run when you are outranking your competitors.

Customer Reviews

Featuring product reviews by your customers can have a number of big benefits for your business as a whole; but it’s also great for SEO for Ecommerce sites. Essentially, if you can encourage customers to come back and review your products, it’s free content that adds to the freshness and length of copy on the page. This is always a plus in Google’s eyes, as it shows the page is still “alive”, and adds more copy for it to crawl.

It also encourages users to return to the website, and encourages conversions as instead of generic product descriptions, customers can see content generated by those who use and live with the product on sale. Overall, you can’t complain about the benefits of user-generated content.

Other Things

A lot of things can affect your Ecommerce site’s SEO rank. Stuff like:

  • Up-To-Date Product Images and Descriptions
  • Unique Metadescriptions for Each Product
  • Descriptive Title Tags
  • Blogging

SEO can be a difficult nut to crack, especially in the Ecommerce world. There’s so much competition for the average customer’s attention that you need to get it perfect every time, and that’s where Chetaru comes in. Our services include SEO for your website and copywriting services like item descriptions and blogging.

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