For a lot of companies, marketing is what we would call ‘traditional’: newspaper advertisements, Yellow Pages entries, billboards and flyers, media coverage and the like. With well-established brands that everybody knows, this approach can work, but new companies, or...
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Take a minute to think about how you try to find things on Google. What do you type? Let’s say you’re looking for a website designer in Darlington. Most people will type ‘website design darlington’ to find what they’re...
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It’s become a cliche in technology fields: if you have a problem, make an algorithm for it. For some organisations with an uncountable number of individuals that need to be accommodated, an algorithm can be the only solution: government...
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It should go without saying that many people are moving from desktop devices to mobile in droves. While there will always be a place for desktops and traditional computers, most people are using mobile devices for everyday tasks like...
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It should go without saying that E-commerce sites need top-notch security. You’re handling people’s financial information and transactions, which if stolen can cause serious harm to your customers and stain your company’s reputation, alongside potentially ruinous legal cases. While...
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Apps are starting to take the place of mobile web search as the best way to market your services to potential customers and clients. However, some industries have trouble developing an app that provides the kind of features that...
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One of most fascinating things about technology is discovering ideas, rare in their time, that eventually made it into every device we use nowadays. Things like computer mice, touchscreens, wireless communication and portability: we take them for granted now,...
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Social media is the lifeblood of businesses today, and getting it right is essential to getting people’s eyes on your products. A strong social media plan can propel tiny start-ups to global prominence, simply by hitting a note with...
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Technology can be, and usually is, a wonderful thing. It has allowed to progress from cavemen subsisting on forage and hunting to living in a world where crops from halfway across the world show up at our doorstep, but...
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