5 Tips For Improving E-Commerce Web Design
Whenever you’re browsing online, regardless of whether you’re searching for a product, service or simply just researching it, without realising it, you pay attention to the layout and look of the website.
Subconsciously, if the website is poorly constructed and clunky to use, you’re not going to trust them or the service they provide.
Think about it, if Amazon’s website today looked like the Internet Explorer homepage from 1987, would you have faith in them to deliver your product or service?
If you haven’t got it already, website design is crucial for the success of modern business, so if you feel like your page is in a desperate need of a face lift, then don’t worry, we’ve got you covered!
What is E-Commerce?
First up, if you’re reading this blog there’s a strong chance you own or run a website, so the likelihood that you don’t know what the term ‘e-commerce’ is, or means are slim.
But if you’re new to this or simply just curious we’ll clear it up for you now.
Put simply, e-commerce is the buying and selling of goods and services, or the transferring of funds or data over an electronic network.
These transactions can go between business to business, business to consumer, consumer to consumer or even consumer to business.
Good, then let’s start going over some tips on how to improve your web platform.
Optimise Product Imagery
We’ve seen it all, web pages with pixelated photos all over the place to those with next to no photos at all.
When it comes to images, particularly of your product, it’s all about balance.
Invest time into taking photos of your products, customers are always more likely to purchase things they can see without squinting at!
Make Things Easy
How infuriating is it when you’re stuck on a website that doesn’t clearly mark out how or where to go.
Think of it like a motorway with no signs, users should know where to access the thing they need.
How to do this?
Less is more, if you have too much going on, users will find it nearly impossible to access your intended call-to-action.
Make it simple, have a clear navigation menu alongside a search bar with relevant filters.
You could even take this further and offer search results personalized to the consumer, based on their last interactions with the company.
These days, people are usually viewing websites from one device to the next.
What that means for you is that you MUST keep your branding and user experiences consistent from one device to another.
For example, if a consumer browses your website, then clicks through onto your Instagram or Twitter page, make sure the colour schemes and core messages are similar if not identical.
After all, consistency is key!
Sounds a bit strange, ‘be dynamic’, particularly when referring to webpages.
But we mean it, bring some energy to your platform by mixing and matching your content blocks with image sliders, text blocks and videos.
Contrast allows your users to gain a richer understanding of what’s on offer.
Beyond that, it allows your webpage to come alive, showcasing your products and services in a better light.
Ensure Your Product Information is Accurate
Whatever your visitors came to your site for, make sure you only offer accurate information on every product and service you have on view.
This can include stock/warehouse levels, product descriptions, product imagery and pricing.
This sort of thing doesn’t take long, and it makes you a more reliable prospect than other sites, further building the relationship between your company and customers.
Ask for Customer Feedback
Sometimes we have to accept that we don’t know everything.
So, if we have concerns or assumptions about our customer base, then the best thing to do is reach out and ask for feedback.
Feedback from real life people is an excellent way to build trust between yourself and your customer base, with their opinion holding just as much weight as your own.
This could be in the form of a survey on the website, a phone call, or simply getting into a room, or zoom call more realistically these days, and having a discussion.
Sometimes it is best to let go of your ego and listen to feedback, the true comments will genuinely improve your website’s design and customer experience.
Add Customer Quotes
If your feedback is positive, look for ways to show it off.
Introduce a product and service rating section, where you can have certain case studies and testimonials praising them.
Don’t just use boring photos accompanied by a little text, however.
Take this as an opportunity to be creative, add a video or two, maybe a banner or image sliders.
Make it as dynamic as possible!
When all is said and done, in the modern world of business, having a high-quality website is simply essential to success.
It’s no secret that effective e-commerce website design boosts conversion rates whilst also contributing to your overall online success.
So, unless you want to go round handing out flyers, we suggest you take some time to think about making your digital self as good as it possibly can be.
But listen, we get it, not everyone is creative, it comes easier to some than others.
Luckily for you, some of those people are us at Chetaru.
Are you looking to take your online presence to the next level?
We create innovative and efficient designs that fit the culture and personality of your companies.
So, get in touch with one of our expert team members today!